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For 25 years, Patricia Aburdene has been tracking how change impacts business. As one of the leading social forecasters in the world, she's helped both organizations and individuals optimize the social change happening around us.
Patricia is the co-author of the publishing phenomenon, Megatrends 2000, and she has a new book out called Megatrends 2010: The Rise of Conscious Capitalism. The book is a guide to the economic, spiritual and social trends that will shaping free enterprise, as well as how we live, work and invest.
When asked to define 'conscious capitalism', Patricia says it's a decentralized, broad-based crusade on the part of consumers, investors, suppliers, managers and CEOs to heal the excess and greed of capitalism by focusing on human values. It's more than just a megatrend, though. It has become a popular movement with individuals organizing to reestablish social responsibility and ethics into business.
In Patricia's newest book there is a chapter titled "Leading from the Middle." When we think of authority in business, we often think of the power of CEOs and company presidents. However, she reminds us of a kind of authority that is more spiritually based.
Some would argue that this 'moral authority' is as valuable as more traditional kinds of authority. The way you lead from the middle is by living and breathing your gifts when you're on the job. That is absolutely a brand of leadership; there's no question about it. You're influencing people.
Far from being powerless, we as consumers have a great deal of power over the companies and organizations we disagree with. When we go shopping, we need to take our values with us and vote at the cash register for those products that reflect our values and against those products that don't.
Those who want to earn a return on their investments while keeping their values front and center are called values-driven investors. Since the 1970s, there has been a movement toward socially responsible investing in the United States.
At present still a minority culture, Patricia believes that in the next five years conscious capitalism will be mainstream. As we learn the power of prosperity on our spiritual paths and extend this into the marketplace, we'll be aligning our values with our products and investments.
Patricia is the co-author of the publishing phenomenon, Megatrends 2000, and she has a new book out called Megatrends 2010: The Rise of Conscious Capitalism. The book is a guide to the economic, spiritual and social trends that will shaping free enterprise, as well as how we live, work and invest.
When asked to define 'conscious capitalism', Patricia says it's a decentralized, broad-based crusade on the part of consumers, investors, suppliers, managers and CEOs to heal the excess and greed of capitalism by focusing on human values. It's more than just a megatrend, though. It has become a popular movement with individuals organizing to reestablish social responsibility and ethics into business.
In Patricia's newest book there is a chapter titled "Leading from the Middle." When we think of authority in business, we often think of the power of CEOs and company presidents. However, she reminds us of a kind of authority that is more spiritually based.
Some would argue that this 'moral authority' is as valuable as more traditional kinds of authority. The way you lead from the middle is by living and breathing your gifts when you're on the job. That is absolutely a brand of leadership; there's no question about it. You're influencing people.
Far from being powerless, we as consumers have a great deal of power over the companies and organizations we disagree with. When we go shopping, we need to take our values with us and vote at the cash register for those products that reflect our values and against those products that don't.
Those who want to earn a return on their investments while keeping their values front and center are called values-driven investors. Since the 1970s, there has been a movement toward socially responsible investing in the United States.
At present still a minority culture, Patricia believes that in the next five years conscious capitalism will be mainstream. As we learn the power of prosperity on our spiritual paths and extend this into the marketplace, we'll be aligning our values with our products and investments.
About the Author:
Are social and spiritual trends re-shaping the free-enterprise economy? What is the future of conscious capitalism? Let megatrend forecaster Patricia Aburdene tell you more about this growing culture. Click here to listen to the Patricia Aburdene interview.
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