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Since it's a truism that "Selling is a numbers game," M.U.D. Throwing Marketing might be your standard approach.
The theory behind this marketing strategy-- If you throw enough "mud" on the wall, some of it will stick and you'll make money.
The M.U.D. method comes off as a "quick" and "easy" way to market your product. It is one of the most common used methods by new business owners today.
On the very surface, the M.U.D. methods appears to have an approach where business owners don't have to waste resources research target markets and just sell to everyone while awaiting profits.
However, M.U.D. Marketing gives you the air of looking busy, but that's no indication that you are truly productive. This approach actually produces few results for the amount of time, effort, and money it costs you.
Now imagine holding a pile of mud while standing in front of wall. Now start throwing the mud.
Unfortunately, you have no idea where your target is. The landscaping print? The award and degree gallery? The mirror next to the door? Since you haven't got a clue, you move to the center of the room and your hand moves in wide sweeps as the mud flies.
With so much mud, you could spend quite a bit of time before you use all the mud. Then you learn that the target was the plaque over the coffee center. You only hit that a few times.
Market Un-Determined or Marketing Un-Defined is the true meaning of M.U.D.
Either one spells disaster for your business.
Taking the time out to find your target, the outcome would have been different.
Identifying your target market may seem like the slow road to results, but it actually speeds your way to the goal: higher profits. Why take that avenue when it will take much less effort, time, and money to give you the results you desire?
To identify your Target Market, ask yourself these questions:
1. What problem do you solve with your product or service?
2. What benefit does your client experience?
3. Who does the problem affect?
4. What does that person look like? Male or Female or Both Stay at home mom or power executives. Are they baby boomers or students? Where do they hang out? What hobbies do they enjoy doing? etc.
Create a portrait of your ideal client in great detail.
M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really want what you offer. Is it any wonder you feel frustrated with your efforts.
If you feel stuck, stop practicing M.U.D. marketing and wasting valuable resources such as time.
If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.
The theory behind this marketing strategy-- If you throw enough "mud" on the wall, some of it will stick and you'll make money.
The M.U.D. method comes off as a "quick" and "easy" way to market your product. It is one of the most common used methods by new business owners today.
On the very surface, the M.U.D. methods appears to have an approach where business owners don't have to waste resources research target markets and just sell to everyone while awaiting profits.
However, M.U.D. Marketing gives you the air of looking busy, but that's no indication that you are truly productive. This approach actually produces few results for the amount of time, effort, and money it costs you.
Now imagine holding a pile of mud while standing in front of wall. Now start throwing the mud.
Unfortunately, you have no idea where your target is. The landscaping print? The award and degree gallery? The mirror next to the door? Since you haven't got a clue, you move to the center of the room and your hand moves in wide sweeps as the mud flies.
With so much mud, you could spend quite a bit of time before you use all the mud. Then you learn that the target was the plaque over the coffee center. You only hit that a few times.
Market Un-Determined or Marketing Un-Defined is the true meaning of M.U.D.
Either one spells disaster for your business.
Taking the time out to find your target, the outcome would have been different.
Identifying your target market may seem like the slow road to results, but it actually speeds your way to the goal: higher profits. Why take that avenue when it will take much less effort, time, and money to give you the results you desire?
To identify your Target Market, ask yourself these questions:
1. What problem do you solve with your product or service?
2. What benefit does your client experience?
3. Who does the problem affect?
4. What does that person look like? Male or Female or Both Stay at home mom or power executives. Are they baby boomers or students? Where do they hang out? What hobbies do they enjoy doing? etc.
Create a portrait of your ideal client in great detail.
M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really want what you offer. Is it any wonder you feel frustrated with your efforts.
If you feel stuck, stop practicing M.U.D. marketing and wasting valuable resources such as time.
If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.
About the Author:
From Ann Rusnak: Do interruptions and distractions interfere with you staying focused and productive? Download your Free 25 Ways to Stay Focus video and ebook. Fast and easy tips to increase productivity accomplish more in half the time. Visit http://just15minutes.com
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