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One effective viral marketing tool is the use of email on the Internet. The messages that you send on people contain promotion of your company regarding the product or services that you offer.
An interactive marketing agency, Sharpe Partner shows on their research that 89% of those who uses internet in America, exchange idea, thoughts and information using e-mail. This is a great news for companies who uses computers as one of their tool to promote their products. It is way much cheaper and effective compare to other marketing strategy.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.
Humor is the top one category on emails, followed by news, healthcare and medical information, religious and spiritual topic, games, business and personal finance topic, sports/hobbies and so on If you choose email as your tool to promote your products, make sure that the content of your email is mainly on humors.
Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an "advertainment" rather than an advertisement.
One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It was the picture of Donald Duck resting flat in front of Cinderella Castle. The tile of it was "Bird Flu has hit Disneyland". It became viral and people buy the idea that was used by Disneyland to promote their park.
I'm sure that those people with computers have seen the picture of Donald Duck. Disneyland comes up with an idea of spreading their not so called advertisement since lots of people enjoy it. Instead of showing their customers a plain advertisement, they put some flavor on it so that people can't see the true purpose of that email.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
An interactive marketing agency, Sharpe Partner shows on their research that 89% of those who uses internet in America, exchange idea, thoughts and information using e-mail. This is a great news for companies who uses computers as one of their tool to promote their products. It is way much cheaper and effective compare to other marketing strategy.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.
Humor is the top one category on emails, followed by news, healthcare and medical information, religious and spiritual topic, games, business and personal finance topic, sports/hobbies and so on If you choose email as your tool to promote your products, make sure that the content of your email is mainly on humors.
Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an "advertainment" rather than an advertisement.
One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It was the picture of Donald Duck resting flat in front of Cinderella Castle. The tile of it was "Bird Flu has hit Disneyland". It became viral and people buy the idea that was used by Disneyland to promote their park.
I'm sure that those people with computers have seen the picture of Donald Duck. Disneyland comes up with an idea of spreading their not so called advertisement since lots of people enjoy it. Instead of showing their customers a plain advertisement, they put some flavor on it so that people can't see the true purpose of that email.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
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