Thursday, August 27, 2009

5 Quality Tips For Effective Niche Keyword Research

By Tryggvi Elinarson

Niche keyword research is a challenging task. However, a lot of new website owners think that the process is fairly easy. Even if tools like Overture Search Term Suggestion and the free version of Wordtracker are available, these tools won't exactly bring in the desired results. This is because these tools only give a rough guide as to the keywords that are commonly searched but do not really give all the things required to process this information.

Expert keyword research is not just about the keywords that people are typing into their search buttons. It involves both research and analysis and there is a lot to the process that cannot be left to luck. It's best to leave keyword research to the experts, true, but it pays if you know the top 5 tips for effective keyword research.

If you want to be effective at keyword research, you must know about Latent Semantic Indexing or the use of multi-word phrases. LSI is important in SEO to get better rankings in search results. It is primarily based on the positioning and variation of the terms of your keyword phrases. And mind you, these seemingly generic terms tend to bring more traffic than your main keyword phrases. Thus, you might want to start learning about LSI now.

You should also avoid using the same keywords as meta tags for all your web pages. This may be an easy way to optimize your site for search engines but it is not effective. What you can do is to become page specific when you choose your keywords. It is recommended to use 2 to 5 keywords per page. Although this may take more effort on your part, you can be assured that each page on your site can get to the search results of major search engines.

Aside from this, you have to be aware the keyword search terms can be specific to a certain country. Take note that UK and US English differ in the spelling of some words and this affects the overall result of your keyword research. Thus, you have to be thorough when carrying out your keyword research.

Keyword analysis is another vital part in keyword research. You can do this by typing in a particular keyword in the search engines and seeing where you place in the search results. Also, it allows you to see how competitive your keywords are and if they are really the niche keyword for a particular page in your site. This is also one way for you to check on your competition.

You should also see to it that you monitor your keywords and continue doing research as your website breaks through the online scene. You have to do this so you can do some tweaking where needed. Keeping your site up to date with SEO techniques is one way to ensure success.

Learning these things at once may be too much but having a basic idea on the proper way to conduct niche keyword research will help you as a website owner.

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