Tuesday, August 21, 2012

Viral Marketing and How To Help it Happen

By Randi Pierce


If there was ever a perfect place for anything to spread at the speed of light, you know it is the internet. But not only is it about the internet, but of course we all know how powerful social media can be. You will need to be very persistent with your efforts to make something go viral in a way like you have never seen before. Follow along as we explain the smartest way to approach this enigma that is viral marketing.

This particular type of marketing calls for preparation in the way of having a plan that you can work from. The fact of the matter is any marketing campaign you embark upon should follow some that is laid out. Each time you engage the process, you will see your efforts getting better along the way. So you must figure out what you want to get from it, and that will help you know what to do.

The only reason anyone will want to tell their friends about what you have done is if it reaches some deep, soulful place in them. If you want to get some ideas about what can go viral, then look at tabloid magazines and newspapers because they fascinate people. This is what it is all about, knowing the exact causes for the reactions that people will have. What you have to do is set off a series of events that involve people and their excited response to you.

There could be a danger that folks may think you are being unreasonable with your requests. If the energy is going to build up to do this, then it will be there or not. If you try to force people to spread the word then your idea virus will die down and it won't reach out to all the places that you wanted it to go. If you do not have a healthy business relationship with your audience, then there could be some problems. This is all about communicating, and your ability to do that well will be tested.

You can make something viral if you are knowledgeable about why things go viral in the first place. Once you have studied other things that went viral, then that will give you more insights. Remember you never know what will hit with people and will not, and that makes it more fun and frustrating. It's okay if your viral marketing campaign didn't work out, and analyze where you're going wrong. Once you are more familiar with who you are marketing to, then that will make you better prepared to do this.




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