Tuesday, September 22, 2009

Could LeBron James End Up in NY?

By Artie Woolworth

Rumors have surfaced on Thursday morning that make it look more probable that LeBron James will be coming aboard with the Knicks after this year.

When LeBron becomes a free agent after the summer of 2010, the Cavs will remain in the best position to extend him. This is a product of the Larry Bird rule, which allows a team to exceed the salary cap in order to extend their own free representative.

The Knicks will offer LeBron a max deal, however they will not know how to offer LeBron as a lot as Cleveland. So they became inventive in the Big Apple and came up with a way to evade that annoying salary cap.

The buzz is that the Knicks will not only give LeBron a huge deal, although moreover his very own cable channel. You see, the Knicks are wholly owned by Cablevision, a cable TV company.

LeBron would earn income from the sponsors on his cable channel. According to NBA rules, the franchise would not be allowed to set up these advertisements/sponsors for LeBron; he might have to handle that himself. However I believe we would all have the same opinion that LeBron possesses enough connections in the corporate sphere to facilitate this.

The word is that the channel would show replays of Knicks games (whose rights are owned by Cablevision), in addition to other content regarding James, the Knicks, in addition to the league. Some are even predicting that Nike would look to be involved and create their own television show.

The large issue is whether the NBA would agree to this. It appears to be to be completely within league regulations. The cable television network would be seen as a secondary advantage of playing in New York, comparable to a range of other marketing benefits that come from playing in a certain city. The income might be perceived as non-basketball associated revenue.

This is a brand new and interesting twist in the LeBron-to-be-a-free agent chronicle. The general consensus is that the Cavs are leading the race. Possibly that is starting to change?

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