Monday, September 28, 2009

3 Ways An SEO Consultation Can Help You!

By Yasir Y Khan

SEO is a diverse field with thousands of players in it. Most of the SEO companies out there are not really doing search engine optimization; they are merely doing redundant work, which adds no value to their clients. Things like directory and article submissions have lost their effect over time and any SEO company who promises you success using these measures is lying to you.

An SEO consultation is one of the best ways to start or actively manage an online business. Chances are, you can easily find out the level of knowledge of your SEO consultant simply by talking to them.

Apart from improving your SEO knowledge, an SEO consultation can help you with the following points:

1. Profitability: A good SEO consultant will tell you if your website is junk or whether it can actually add value to its users and in the process make money. Most websites out there are junk, and a good SEO consultant can easily spot the junky websites from the legitimate ones. Junky websites, even with a lot of marketing still remain junk, so asking your consultant's opinion on how to improve your website is key.

2. Website issues: You can also get to know why your website is not ranking high in the search engines and what measures should help it rank. Most "directory and article submitting" companies have absolutely no idea why a certain website is not ranking. All they do is manual labor. A good SEO consultant cant help you understand the reasoning why your website is experiencing problems.

3. Marketing issues: SEO consultants can normally point out how online (and offline marketing) should be carried out to maximize your revenues. No two businesses are equal, so using the same marketing model can lead to large losses. A good online marketing campaign includes the use of newsletters, lead capture pages, autoresponders, pay per click, SEO and on-page optimization.

Needless to say, an SEO consultation can really help you have pressing questions regarding your online business. Spending $300-500 on an SEO consultation will make sure you save thousands down the road.

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