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The term Gorilla Marketing was around ever since Conrad Levinson wrote it in a book back in 1984. it simply involves promotional tactics in which gorilla marketing specialists use eye catching advertisements and slogans to pull customers towards a certain thing. Sounds a lot like other forms of online marketing? The distinction lies in that in gorilla marketing, uses a lower budget and more imagination rather than spending huge sums of money to attract consumers. Simplicity, therefore, is the key.
It is of course very diverse from the orthodox selling strategies that the world has known for a number of years. Gorilla marketing tactics which were first utilized by smaller online business and businesses are now used by several large companies from around the world and brands to appeal to their consumers. These techniques take all forms, from the usual posters and billboards to street art and graffiti.
With the betterment of technology and media, businesses can now encompass their clients in a totally new experience .It is important therefore for businesses to be able to discover the needs of their buyers and efficaciously cater to these needs, This is also an essential part. That is why street giveaways are an excellent way to attract consumers.
The key to effective gorilla marketing is to put up advertisements in least expected places but where the consumer is guaranteed to stop and look. The method of promotion should be one that is highly likely to have an impact on the person, whether by mere words or a simple picture.
Often companies who use gorilla marketing techniques, use in their posters and billboards, images that are totally unrelated to the service they provide. This is in order to take hold of the attention of the prospective buyer. The buyer would then be aware of the brand and curiosity may lead this prospective buyer to learn more about what good the company sells.
Gorilla marketing gets an individuals thought process working as soon as they see the advertisements and are therefore it is used not only by businesses but even by various charitable organizations working on various campaigns, to encourage donations and sometimes to merely make their voices heard.
This amazing marketing strategy has been around for many years now and it has been promoted in many different forms although admittedly it is from the effectiveness of this marketing that many service providers have seriously turned to gorilla marketing and considered it a successful means by which they can market things online and offline as well as globally.
It is of course very diverse from the orthodox selling strategies that the world has known for a number of years. Gorilla marketing tactics which were first utilized by smaller online business and businesses are now used by several large companies from around the world and brands to appeal to their consumers. These techniques take all forms, from the usual posters and billboards to street art and graffiti.
With the betterment of technology and media, businesses can now encompass their clients in a totally new experience .It is important therefore for businesses to be able to discover the needs of their buyers and efficaciously cater to these needs, This is also an essential part. That is why street giveaways are an excellent way to attract consumers.
The key to effective gorilla marketing is to put up advertisements in least expected places but where the consumer is guaranteed to stop and look. The method of promotion should be one that is highly likely to have an impact on the person, whether by mere words or a simple picture.
Often companies who use gorilla marketing techniques, use in their posters and billboards, images that are totally unrelated to the service they provide. This is in order to take hold of the attention of the prospective buyer. The buyer would then be aware of the brand and curiosity may lead this prospective buyer to learn more about what good the company sells.
Gorilla marketing gets an individuals thought process working as soon as they see the advertisements and are therefore it is used not only by businesses but even by various charitable organizations working on various campaigns, to encourage donations and sometimes to merely make their voices heard.
This amazing marketing strategy has been around for many years now and it has been promoted in many different forms although admittedly it is from the effectiveness of this marketing that many service providers have seriously turned to gorilla marketing and considered it a successful means by which they can market things online and offline as well as globally.
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