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Whether you're an Internet Marketer or an super successful online entrepreneur, getting comfortable with Google AdWords and how it works is an absolutely essential skill. No matter how big or small your business is or the need for your product in the marketplace, there's a great opportunity for you in search engine marketing to help you increase your profit margins. Too many online marketers forgo the amazing power of search engine advertising and miss out on expanding their potential. With that in mind, listed below are the five crucial tips for Google AdWords success:
#1 Choose keywords that target your business
When picking keywords to run your AdWords campaign, make sure that they both attract a large number of searches, and accurately reflect your business, because keywords often are very competitive. While choosing the correct keywords is a great way for determining who's going to see your ad, it's not always the best way to make sure your ad truly converts. You'll lose a large chunk of your potential customers, when you're missing either of those factors,
#2 - Before deciding on anything final, run micro-campaigns.
What is the key purpose of advertising? To convert prospects into customers! Knowing this should be the first rule that any advertiser follows . If your ads don't achieve that, then get rid of them. Run a test of five, ten, or even twenty different ads and see which one results in the most page views and conversions. Then focus in on that ad, improving it until it has a conversion rate that makes it easily worth its cost 10 times over.
#3 - Non-converting ads have no place in your campaign. Get rid of them ASAP, if not sooner
No, you can't spend your way out of trouble. When your ads aren't working, lose them. Focus, focus, focus and simplify. When you're running 10 different ads and only three are bringing in any real conversions, lose any ones that aren't performing. Focus on refining what already works, not on repairing what's broken. As an online entrepreneur, you may not have the resources to run a massive campaign, so focus on the small ones that achieve the greatest results.
#4 - Run ads for research.
You need to work out what's going to work online and what isn't. Run a preemptive Google AdWords campaign. Select five potential product names, or advertising tag lines so you can craft an ad campaign that will not only attract attention, but perform incredibly well and is highly optimized. Research and make sure that anything you run is backed up by some form of results, don't settle for betting with your ads.
#5 - Analyze from a cost- benefit perspective your Google AdWords campaigns.
If you're running advertisements that are converting, but not producing significant profits, then take a step back and ask yourself if they're really worth the efforts. Again, any ads that are not producing should be removed immediately. Also, consider if the time invested on an ad that is just breaking even, is worth it; if they're not, remove them. You'll be shocked to find how much even the simplest of ad campaigns can eat up your time, so be sure to calculate opportunity cost when figuring out how well your ads are really producing.
#1 Choose keywords that target your business
When picking keywords to run your AdWords campaign, make sure that they both attract a large number of searches, and accurately reflect your business, because keywords often are very competitive. While choosing the correct keywords is a great way for determining who's going to see your ad, it's not always the best way to make sure your ad truly converts. You'll lose a large chunk of your potential customers, when you're missing either of those factors,
#2 - Before deciding on anything final, run micro-campaigns.
What is the key purpose of advertising? To convert prospects into customers! Knowing this should be the first rule that any advertiser follows . If your ads don't achieve that, then get rid of them. Run a test of five, ten, or even twenty different ads and see which one results in the most page views and conversions. Then focus in on that ad, improving it until it has a conversion rate that makes it easily worth its cost 10 times over.
#3 - Non-converting ads have no place in your campaign. Get rid of them ASAP, if not sooner
No, you can't spend your way out of trouble. When your ads aren't working, lose them. Focus, focus, focus and simplify. When you're running 10 different ads and only three are bringing in any real conversions, lose any ones that aren't performing. Focus on refining what already works, not on repairing what's broken. As an online entrepreneur, you may not have the resources to run a massive campaign, so focus on the small ones that achieve the greatest results.
#4 - Run ads for research.
You need to work out what's going to work online and what isn't. Run a preemptive Google AdWords campaign. Select five potential product names, or advertising tag lines so you can craft an ad campaign that will not only attract attention, but perform incredibly well and is highly optimized. Research and make sure that anything you run is backed up by some form of results, don't settle for betting with your ads.
#5 - Analyze from a cost- benefit perspective your Google AdWords campaigns.
If you're running advertisements that are converting, but not producing significant profits, then take a step back and ask yourself if they're really worth the efforts. Again, any ads that are not producing should be removed immediately. Also, consider if the time invested on an ad that is just breaking even, is worth it; if they're not, remove them. You'll be shocked to find how much even the simplest of ad campaigns can eat up your time, so be sure to calculate opportunity cost when figuring out how well your ads are really producing.
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