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Using the most successful sales letter templates is the best way to model business sales letters. A good sales letter is easily adapted to fit different circumstances.
The third business sales letter should be your best one in a series of sales letters. You will not get any results from sending a single letter one time to a prospect who doesn't know you. You must have a series of killer sales letters to be successful in marketing.
The crucial element is to get your prospect to opt in to your mailing list. The most effective way to do this, is to offer free information or something of equal value. Here are a few pieces of advice in creating a business sales letter. Use this one as the third in a series of business sales letters when your prospects do not respond to the first two.
A polite greeting is the best way to start, but then get their attention with this sentence. "Using two different companies (mention them specifically)" make comparisons using one of the companies that the prospect is a customer. As you continue to compare the two companies, emphasize that one is not doing as well as they had planned. One example might be, "One company is barely scraping by, knowing they must be doing something wrong".
Start talking about the second company, and how much better they are doing. Each year this company steals the market share from its competitors. Every year this company achieves its goals. Why? What is this company doing that makes it so much more successful than any other company in its field?
Explain that you have the answers to these questions. Tell them, "This company is so much more successful because they use our product".
To grow an opt in list, you must create an effective business sales letter that creates an urgency in your client. The client should believe that your information is necessary for their success. Also, mention the prospects name over and over. The main point of the letter should be that the prospect has to have your information so that all of his dreams will some true.
The third business sales letter should be your best one in a series of sales letters. You will not get any results from sending a single letter one time to a prospect who doesn't know you. You must have a series of killer sales letters to be successful in marketing.
The crucial element is to get your prospect to opt in to your mailing list. The most effective way to do this, is to offer free information or something of equal value. Here are a few pieces of advice in creating a business sales letter. Use this one as the third in a series of business sales letters when your prospects do not respond to the first two.
A polite greeting is the best way to start, but then get their attention with this sentence. "Using two different companies (mention them specifically)" make comparisons using one of the companies that the prospect is a customer. As you continue to compare the two companies, emphasize that one is not doing as well as they had planned. One example might be, "One company is barely scraping by, knowing they must be doing something wrong".
Start talking about the second company, and how much better they are doing. Each year this company steals the market share from its competitors. Every year this company achieves its goals. Why? What is this company doing that makes it so much more successful than any other company in its field?
Explain that you have the answers to these questions. Tell them, "This company is so much more successful because they use our product".
To grow an opt in list, you must create an effective business sales letter that creates an urgency in your client. The client should believe that your information is necessary for their success. Also, mention the prospects name over and over. The main point of the letter should be that the prospect has to have your information so that all of his dreams will some true.
About the Author:
Learn more about Business Sales Letters. Stop by Clint Myers's site where you can find out all about Creating Sales Letters and how it can help you.
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