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When you have a website, you can't just leave it on its own. You will have to find a way to track how it's doing. You can't even just stop at knowing whether or not people are visiting your site. If they are, you have to be acquainted with how many of them do it. You also need to look into the locations of the people who actually visit, the pages they open on your website, the actual time they spend on each actual page they visit and all other information that reflects their behavior in your site. These are called your visitor statistics and if you really want your website to work as a marketing tool, you need to understand and use them.
Of course, traffic is good but it's not all you want. Traffic that converts to sales is. Once more, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all imperative question of how much traffic you've had that really ended up with a purchase.
This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can't answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there's no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics.
For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products' images. And then, you have a similar web page where people barely reach fifteen seconds visiting before they click away.
By knowing which how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should increase in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more.
The value of these statistics don't rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports.
Of course, traffic is good but it's not all you want. Traffic that converts to sales is. Once more, this is not something you can help with guesswork or intuition. You need to have a scientific way of providing an answer to the all imperative question of how much traffic you've had that really ended up with a purchase.
This is, after all, the most important question of all when it comes to ad tracking. Therefore, you can't answer it with anything less than scientific. The other question now is, how do you make traffic end up in sales? While there's no hard and fast rule on this, you can try to do your best in improving your site according to the response and behavior manifested by your visitors as told by your website statistics.
For example, you have a web page where a lot of people spend at least this number of minutes reading and viewing your products' images. And then, you have a similar web page where people barely reach fifteen seconds visiting before they click away.
By knowing which how much people enjoy each web page you have, you would know which products need more marketing and which may be more in demand and should increase in supply. Or by simply knowing from which geographical location your visitors are, you would know where you might need to work on building your brand more.
The value of these statistics don't rest on your knowing them. You need to act on them as well in order for your website tracking efforts to be worthwhile. And when it comes to tracking that website, you need a software to do the job. There is practically no means for you to manually detect and record activity on your site. But with a specially designed software, you can be assured of regular and accurate reports.
About the Author:
Related to tracking your website statistics is tracking your online ads. That's because these ads will always play a role in delivering traffic to your site. Unless you're able to track your ads as well, website optimization efforts may not come full circle.
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