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Here's a question for you - what do you and bottled water have in common? The answer is, perhaps unsurprisingly, that you are both mostly water. You are around 75% water, and a bottle of water is around 90% water - the rest being, naturally, the bottle itself. Now here's another question - what does a bottle of water and your business have in common? If you don't know, then you may well be missing out on a terrific marketing opportunity.
The fact is that every day millions of bottles of water are drunk, from business meetings to sports events, from promotions to days out, and every single bottle of water has the potential to promote your business, event or organisation. Think of it this way - every bottle of water has a label, and if that label was thought of as a business card, the marketing opportunity becomes very much clearer.
The idea of using bottled water as a promotional strategy is still one that is frequently overlooked, and yet the idea is both so simple, and yet so effective. Everyone who drinks from a bottle of water looks at the label. By branding your own bottled water you are able to deliver targeted marketing, promotional messages and information to thousands of people, whilst providing a valuable and useful product at the same time.
The problem with most promotional products is that they are easily lost or overlooked. Almost any promotional product you can think of, from pens to leaflets, business cards to brochures, are all flat or small, and easily lost. A desk with a pile of business cards or leaflets will be a sea - with each individual item blending in to all the rest. However, branded bottle water is different. Because the product is three dimensional, your advertising stands out. In fact, it's likely that your product will be kept handy, right in front of the person, since it serves a purpose and is useful, rather than merely promotional.
But there's another benefit to using branded bottled water - and it's perhaps the cheekiest form of marketing available! Imagine if people paid you to receive your business cards! Perhaps that's a little farfetched, but if you sell your bottled water, perhaps significantly discounted, then this is effectively what you are doing. By offering cheap water bottles you are providing a valuable and useful service, but at the same time, delivering your promotional details directly into people's hands at the same time.
One of the other aspects to consider is the fact that by providing bottled water you are also conveying another message, besides your promotional one. Giving novelties, chocolate or fizzy drinks might well work against you, but by supplying healthy, natural bottled water you are clearly making a statement to the effect that your business or organisation supports healthy living and encourages adequate hydration. Whether for business workers in meetings or children taking part in activities, your message will be increased in a very positive way.
Although not widely available it is possible to acquire branded bottle water packaged in environmentally friendly bottles. Plastic bottles don't always give the right message for your company, but imagine if you were able to provide bottles which were made from plants rather than oil. These 'green' bottles clearly add to your promotional message, and if your intention is to portray an environmentally aware business or organisation, what better way than by using oil-free bottles, manufactured from renewable plant sugars.
Branded bottled water is a marketing opportunity which sets your business or company aside from almost all of the competition. Bottled water is a useful and necessary commodity, and will be kept, used and be seen by all who receive it. Not only is it three dimensional marketing, but there are implicit messages and values which make it stand apart from traditional methods. Additionally, as it's a marketing product which can actually be used to raise money, your competitors will find it a challenge that's hard to swallow.
The fact is that every day millions of bottles of water are drunk, from business meetings to sports events, from promotions to days out, and every single bottle of water has the potential to promote your business, event or organisation. Think of it this way - every bottle of water has a label, and if that label was thought of as a business card, the marketing opportunity becomes very much clearer.
The idea of using bottled water as a promotional strategy is still one that is frequently overlooked, and yet the idea is both so simple, and yet so effective. Everyone who drinks from a bottle of water looks at the label. By branding your own bottled water you are able to deliver targeted marketing, promotional messages and information to thousands of people, whilst providing a valuable and useful product at the same time.
The problem with most promotional products is that they are easily lost or overlooked. Almost any promotional product you can think of, from pens to leaflets, business cards to brochures, are all flat or small, and easily lost. A desk with a pile of business cards or leaflets will be a sea - with each individual item blending in to all the rest. However, branded bottle water is different. Because the product is three dimensional, your advertising stands out. In fact, it's likely that your product will be kept handy, right in front of the person, since it serves a purpose and is useful, rather than merely promotional.
But there's another benefit to using branded bottled water - and it's perhaps the cheekiest form of marketing available! Imagine if people paid you to receive your business cards! Perhaps that's a little farfetched, but if you sell your bottled water, perhaps significantly discounted, then this is effectively what you are doing. By offering cheap water bottles you are providing a valuable and useful service, but at the same time, delivering your promotional details directly into people's hands at the same time.
One of the other aspects to consider is the fact that by providing bottled water you are also conveying another message, besides your promotional one. Giving novelties, chocolate or fizzy drinks might well work against you, but by supplying healthy, natural bottled water you are clearly making a statement to the effect that your business or organisation supports healthy living and encourages adequate hydration. Whether for business workers in meetings or children taking part in activities, your message will be increased in a very positive way.
Although not widely available it is possible to acquire branded bottle water packaged in environmentally friendly bottles. Plastic bottles don't always give the right message for your company, but imagine if you were able to provide bottles which were made from plants rather than oil. These 'green' bottles clearly add to your promotional message, and if your intention is to portray an environmentally aware business or organisation, what better way than by using oil-free bottles, manufactured from renewable plant sugars.
Branded bottled water is a marketing opportunity which sets your business or company aside from almost all of the competition. Bottled water is a useful and necessary commodity, and will be kept, used and be seen by all who receive it. Not only is it three dimensional marketing, but there are implicit messages and values which make it stand apart from traditional methods. Additionally, as it's a marketing product which can actually be used to raise money, your competitors will find it a challenge that's hard to swallow.
About the Author:
Looking to find the best deal on private label bottled water, then visit www.aquaplus.co.nz. or www.cwb.co.nz to find the best advice on private label bottled water for you.
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