Monday, March 14, 2011

Real Estate Agent Tools For The Caller Registry

By Brian Learson


If you cold call as element of your sales procedure, particularly if you are in real estate, you should be conscious of, and in compliance with, the countrywide Do Not Call registry. This registry was created to care for consumers from aggressive telemarketers and sales people, and much like the CanSpam act, it has done its job relatively well. Nevertheless, for small business people such as REALTORS, and real estate brokers, persistently read-through this registry before making a phone call costs time, capital and assets that are in scarce supply.

Regardless of the economic impact, it is the responsibility of REALTORS to maintain this law. Any documented violation of the DNC guideline can result in a swift and sizeable fine for the real estate agent. More importantly, action in recent years for violators has been dire. Thus, the benefits of compliance far outweigh the risks.

Luckily, for real estate broker that actively prospect on the phone, there is a simple solution. Lead generation services like the Real Estate Data Exchange,, include the ability to scrub their leads through the national DNC registry as an automated part of their service. This results in a clean list of prospective customers who are all DNC compliant. As a basic part of their service, companies like the RedX provide a comprehensive way to scrub listing leads against the DNC registry. This feature provides REALTORS with the added assurance that they can prospect customers and call their list of leads and be assured that they will not accidentally violate the DNC act.

It is important to note that the RedX is only one numerous tools that include a DNC verification as a fundamental part of their service. The types of tools and software vary and there is a variety of technology available. Thus, when looking for any type of lead generation service, especially if you are a REALTOR, choosing one that is DNC and CanSpam compliant is a fundamental and non-negotiable feature.

The onus of compliance is on you, and the consequences of violating the law can be severe.




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