Wednesday, March 16, 2011

How to Write Articles that Get Read

By Darryl Schultz


An article that delivers with the audience needs, or is looking for, and written to them based on solid market research will always perform well. Marketing articles that get read and convert are like sales people who never stop working; and if you have the desire to write articles like that - you can. Even though there is so much information available concerning article writing, the best way to learn would be to apply the knowledge you come across. Keep reading to discover 3 very solid article writing hints that can get you off to a great beginning. And don't worry, you'll find this information to be helpful whether you plan on writing an article on something as obscure as revitol eye serum or a more something more common such as "online shopping" or "blogging."

Market research is the article writer's best friend, and you need to do it before trying to write anything. People have problems, and most people turn to the net to try to find a solution to a problem, and that is where your article can enter like the dragon and save the day. Ok, so it should be very clear and obvious why you just have to do some digging to find out the needs of your market. Once you get the facts and information you need, then the rest is fairly simple and straightforward. You can even create a rough outline, and you should, and that will help you even more. Think about it because when you structure your research into an article, you're showing it to people and they really do resonate with it. It doesn't take a lot to figure out what your target audience wants because you'll find their problems all around you. You just need to have an eye for the detail so that you can identify opportunities to help you create better articles.

Another thing to keep in mind is that your articles are going to be located online; searchers find your articles by typing phrases into the search box; so you have to include words that they might search for into your article so they will be able to find it. Without keywords your articles won't be found. The only way for your articles to get found is by using relevant keywords; keywords to use are very easy to find by using free resources such as Google's Keyword Tool. When you're able to give them what they want, you'll get what you want - traffic.

The third tip is to provide your readers with a real life example; this will give them something concrete to grasp and they will understand ti better. Your readers will want to know if your solution worked for you and if the tips they're getting are actually going to bring results. Not only will your readers identify themselves with the person in the example but they will also imagine themselves as overcoming their problem too. This is one of the most powerful article writing techniques that many ignore.

In summary, from the above article we come to the conclusion that article writing deals with precision. In other words, your articles become more valuable when they are targeted towards a set of audience and offer them information in the most precise manner. Now you can see that there is much more to writing articles than meets the casual eye.




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