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There are several promotion automation systems available to automate your web and off-line lead generation and marketing. Even though the flexibility of each program ranges, the largest part have the capacity to walk a prospect through a number of personal and branded contacts to in time convert the prospect into a paying customer. To give you an idea of the flexibility of a promotion automation program, I have listed the following campaign that has been used effectively by different real estate agents.
1) Lead capture - A prospect lands on a landing page that has a form to fill out in trade for free comps of their area.
2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.
3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.
6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.
5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.
Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.
1) Lead capture - A prospect lands on a landing page that has a form to fill out in trade for free comps of their area.
2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.
3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.
4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.
6) If the prospect has chosen to receive text, the system can set the system up to automatically send a text message to the prospect giving them some more information on current market conditions. It may sound tough to do in 160 characters, but it would be the same as a Twitter tweet.
5) As part of the product, an automated notification may go to the agent telling them to physically call the prospect.
7) A week later, and postcard is sent out detailing a property that has just been sold by you in the area. This helps to show the prospect that you have a good market presence in their neighborhood.
8) A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, promotion automation system puts a to-do action to notify you to call the prospect and follow up.
Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.
About the Author:
Listing leads from the Redx gives Realtors with a continual list prospective customers.
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