Monday, March 14, 2011

3 Widespread Search Engine Optimisation Errors You Might be Making

By Steve Greene


Search engine optimization is one thing that everyone involved with internet marketing should learn about. There's actually no more powerful technique for getting free, quality site visitors than website positioning, offered that you know how to do it properly. As long as you employ applicable keywords, the visitors you may obtain from the various search engines is ultra targeted, which makes it especially valuable. search engine optimization, however, has to be done the precise way and in the event you make the kinds of mistakes which can be quite common, you can do extra hurt than good to your site. Should you can avoid the next three errors, you will be in your technique to more successful web optimization campaigns. This information can help you if you're wanting to get more hits to a site that targets a search term as obscure as "thyromine" or a DailyMotion video on the topic of "fly fishing."

When it comes to optimizing your site, outbound links, depending on what kind they are, can either help or hurt you. First of all, any outbound links you have on your site must be relevant to your site's content. In general, minimize the use of outbound links on your site. All of your outbound links should have keywords that are highly targeted. You should also realize that the type of resource pages some sites have, with hundreds of outbound links, can lower your page rank with Google.

It can be a harmful SEO mistake to have the wrong kind of backlinks for your site. In other words, the kind of backlinks you acquire for your site have to be to relevant to your site's content and be targeted. You don't want to get backlinks from sites that have no relevance to your own, or from sites with a poor reputation, as these can harm your rank with the search engines. The kind of links that will help you are those from sites with topics similar to yours, preferably with good page rank.

You won't get far by using "black hat" tricks, such as cloaking tactics to produce doorway pages that are supposed to fool the search engines. If you've read somewhere that this is effective, you're probably reading dated material, as the search engines are now smart enough to catch this. You're better off staying away from sneaky methods like cloaking web pages, as it could mean all the work you did on your site was for nothing once the search engines find out and block you. Just be on the safe side and instead work on genuinely optimizing your website effectively for the search engines.

In conclusion, the kind of SEO mistakes that we discussed in the above article can be easy to stay away from, if you focus on setting up the basic foundation right. As you learn how to optimize your site the right way, you gain a more thorough understanding of SEO and what you should and shouldn't do. So, in other words, if you can correct these mistakes in the early stages, you'll be able to achieve long term success, and actually get your site ranked high.




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