Tuesday, March 22, 2011

How To Successfully Create and Oversee An Article Directory

By Brent Kim


Most online entrepreneurs totally ignore the probabilities inherent with creating and managing an article directory. Possibly on-line marketers are scared because of the giants like Ezinearticles and others. However, persons are completely missing the boat about article directories because there are different makes use of for them. With slightly low powered pondering, it's not exhausting to think of plenty of different makes use of for an article directory that is getting traffic. Plus, it's not necessary to create a massively generalized article directory like the 2 aforementioned sites. There really is all kinds of applications for an article directory. The strategies revealed in this article will work for bringing in long-tail traffic for key words like "reviews of hydrolyze" or more competitive keyphrases such as "video game keyboards."

You might think that you have to be a technical wizard or have a large bank account to start an article directory -not true. You have all kinds of new possibilities now, many of them recent developments in scripts and software. Actually, you can find a number of affordable article directory scripts for either a Wordpress or PHP based article directory. These automate the whole process of building an article directory, and they aren't at all expensive. One such software that's easy to find is Article Dashboard. This one is better than low cost, it's completely free (as of now at least). As long as you have a web hosting account you can install this software, and you can build your article directory. With free software and an easy set up process, what's holding you back?

You never know what you will discover by tracking your site users, so be sure to do it. You have no idea how big this will get, so be sure to choose a very good tracking script. The only way to optimize and improve your site is by being able to make intelligent decisions based on accurate data. If you want a robust tracking application that is free, then there is Google's Analytics program to look at. For something like an article directory, that may be a wise move. Google has made a lot of enemies among online businesses, so that may not be your first choice. There are tons of tracking applications and scripts, but one that comes to mind is Statcounter so that could be worth checking out.

You will have the task of promoting your article directory since you are the manager. You may want to restrict your marketing and advertising to non-paying methods at least in the beginning. You can use article marketing (of course), video marketing, blog commenting, guest blogging, press releases, search engine optimization, pay per click ads, social marketing, and others. But it is good to pay attention to what is going on. As you engage in those various marketing methods you will be building valuable backlinks to your own article directory. So as you know that will also help you with your seo efforts.

If you already have existing niche sites, either authority or mini sites, then you can greatly benefit from including an article directory associated for those sites. Take care though about your IP's should you do any cross marketing and seo for them. You may know about how some will have a blog and a site on the same domain; we are talking about cross marketing from different domains. You can get far more powerful benefits from an article directory that is developed.




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