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I'm quite happy. I've always said it wouldn't make sense for search engines - who love opinion linking - to not like tweets. Yeah, there's a ton of spam, but that holds true for the regular web. Why turn away good links because of the bad? Well, they apparently don't.
Search Engine Land (well, Danny Sullivan) posted a recent story. "Both Google and Bing tell me that who you are as a person on Twitter can impact how well a page does in regular web search. Authoritative people on Twitter lend their authority to web pages they tweet."
I always told people to tweet for link equity. Yeah, yeah... I'm aware the links from Twitter are nofollowed, but not necessarily by the loads of Tweet aggregated services; nor are they often nofollowed by the publishers who use your links in their blog posts. Now, as it turns out, since Google and Bing get their tweets (and links) straight from the Twitter feed, the nofollow value isn't transferred. In reality they do have some - not a lot - of PR influence.
But aside from PageRank, which is very much less powerful than what it was years ago, I'm thrilled to see the authority factor continue its growth in Google and Bing - this time in the form of something like a "SocialRank" or "HumanRank" or "AuthorRank" score. Why not just TrustRank? To quote my colleague, who I finally subverted into my way of thought one alcohol-fueled evening on my soapbox, "Too much of the link graph is in social (and therefore nofollowed) to be ignored." Well put, my friend.
Tweeting does a lot for you - this is just one more nice thing. If you're not on the Twitter train, and still asking what it's all about, one thing is for sure - it's partially about authority and building your own brand. If you want to promote your site, get a Twitter ID and start making friends.
Search Engine Land (well, Danny Sullivan) posted a recent story. "Both Google and Bing tell me that who you are as a person on Twitter can impact how well a page does in regular web search. Authoritative people on Twitter lend their authority to web pages they tweet."
I always told people to tweet for link equity. Yeah, yeah... I'm aware the links from Twitter are nofollowed, but not necessarily by the loads of Tweet aggregated services; nor are they often nofollowed by the publishers who use your links in their blog posts. Now, as it turns out, since Google and Bing get their tweets (and links) straight from the Twitter feed, the nofollow value isn't transferred. In reality they do have some - not a lot - of PR influence.
But aside from PageRank, which is very much less powerful than what it was years ago, I'm thrilled to see the authority factor continue its growth in Google and Bing - this time in the form of something like a "SocialRank" or "HumanRank" or "AuthorRank" score. Why not just TrustRank? To quote my colleague, who I finally subverted into my way of thought one alcohol-fueled evening on my soapbox, "Too much of the link graph is in social (and therefore nofollowed) to be ignored." Well put, my friend.
Tweeting does a lot for you - this is just one more nice thing. If you're not on the Twitter train, and still asking what it's all about, one thing is for sure - it's partially about authority and building your own brand. If you want to promote your site, get a Twitter ID and start making friends.
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