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How do I market my products in a cost effective way? This is a big question and the answer always varies depending upon the kind of the product you are trying to market and the consumer power. There are so many proven and effective marketing techniques around but one which has never failed in almost all the cases and never goes out of fashion is promotional gifts.
You can buy for your commercial some time in the prime time to grab attention of general public but Promotional gifts are far effective to get a maximum visibility with your product and the logo is attractive and professionally designed can add to the potency of your marketing campaign. Buying a few seconds of air time for a commercial on prime time can definitely cost you more than distributing a few hundred gifts to the general public containing your products' identity.
People carry their mugs with them when traveling, to the workplace, on a road trip and so on. So promotional mugs have their own importance while making the a few out of a wide choice of utility items you can distribute as gifts, mugs are not only used very common but have a very special place because they are the kind of stuff that people use frequently and are carried around often.
This adds real value to your investment in promotional mugs because this can be a source of constant and lasting advertisement. People usually stop at places where they could get a refill of their favorite drink and most importantly are used all year round, for example with coffee and in summers they have juices and shakes and etc. This way, free mugs can be a great source of advertisement which lasts longer, is very effective and helps build an identity for your product.
By looking at promotional gifts a few times a day reminds people of your brand and steadily with time, people become aware and familiar of your product. This lasting advertisement works in a very effective way by creating an atmosphere for the people to understand that your product is out there.
When that person walks into a shop to buy something; your product will be received by the customer in a different way than the other ones. Take the example of a person who has already seen your products' logo on some kind of promotional gift a hundred times without paying much attention to it.
Moreover by distributing promotional gifts you are sending out a source of continuous long lasting advertisement not only to the recipient but to every one in their environment. One could spend a lot of money to buy a sign board in a good location with the addition of an advertisement however sending gifts with your corporate identity is undoubtedly more effective.
Promotional mugs are a strong source of marketing which is least affected by the usual variables in the equation like the current economic situation and the market saturation state etc., because mugs are always useful, long life and to top it off have a special place in the working class.
You can buy for your commercial some time in the prime time to grab attention of general public but Promotional gifts are far effective to get a maximum visibility with your product and the logo is attractive and professionally designed can add to the potency of your marketing campaign. Buying a few seconds of air time for a commercial on prime time can definitely cost you more than distributing a few hundred gifts to the general public containing your products' identity.
People carry their mugs with them when traveling, to the workplace, on a road trip and so on. So promotional mugs have their own importance while making the a few out of a wide choice of utility items you can distribute as gifts, mugs are not only used very common but have a very special place because they are the kind of stuff that people use frequently and are carried around often.
This adds real value to your investment in promotional mugs because this can be a source of constant and lasting advertisement. People usually stop at places where they could get a refill of their favorite drink and most importantly are used all year round, for example with coffee and in summers they have juices and shakes and etc. This way, free mugs can be a great source of advertisement which lasts longer, is very effective and helps build an identity for your product.
By looking at promotional gifts a few times a day reminds people of your brand and steadily with time, people become aware and familiar of your product. This lasting advertisement works in a very effective way by creating an atmosphere for the people to understand that your product is out there.
When that person walks into a shop to buy something; your product will be received by the customer in a different way than the other ones. Take the example of a person who has already seen your products' logo on some kind of promotional gift a hundred times without paying much attention to it.
Moreover by distributing promotional gifts you are sending out a source of continuous long lasting advertisement not only to the recipient but to every one in their environment. One could spend a lot of money to buy a sign board in a good location with the addition of an advertisement however sending gifts with your corporate identity is undoubtedly more effective.
Promotional mugs are a strong source of marketing which is least affected by the usual variables in the equation like the current economic situation and the market saturation state etc., because mugs are always useful, long life and to top it off have a special place in the working class.
About the Author:
Liz Logan, is the Manager of Phoenix Corporate Gifts, and writing about promotional merchandise and Corporate clothing is like a passion.
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