Friday, November 20, 2009

Marketing and Pet Promotions

By Marcus Fherystin

Want some suggestions to get animal lovers to check out your animal clinic? Want to develop support for your animal shelter? An animal promotion is easy to carry out as long as you know what kind of promotional giveaways you have at your disposal. Let loose your creativity and find distinctive ways to get interest. Here are some ideas:

* Are you starting an animal clinic or starting a store that sells pet supplies? Before your formal opening, get yourself acquainted with the community by handing out marketing coasters, key chains, bookmarks, pocket calendars, mouse pads, and fun fliers printed with your clinic or store's name, contact information, and location.

* On your store or clinic launch date, distribute animal treats or toys to early clients who come with their pets. Make the affair more fun by decorating your shop or clinic with balloons, pennants, mini flags, and other party decorations. Have your employees wear customized promotional shirts bearing your corporate logo and message. Shirts are some of the greatest ways to be seen easily.

* The secret to repeat business is to always be there when you are needed. Make sure to call customers and remind them that it is time to bring in their pets for vaccination or a routine visit. Have your records organized so that you know which customers should be paying you a visit in a month, and tell them ahead of time so they can have this scheduled.

* Support your animal adoption campaign by placing a picture of the pet in custom imprinted photo frames. Those who want to take home an animal and take care of it can just show up on the adoption day and choose from the animals whose photos are displayed. This would make the adoption process more unforgettable.

* If you are trying to find donations for your animal rescue shelter, express your gratitude to generous donors by the end of the year by giving out customized photo frames with pictures of the pets that your shelter cares for. You can include a personal inscription that describes how the rescued animal's condition has gotten better through the support you get from donors.

* Persuade existing donors to spread the news about your pet adoption campaign by giving them bookmarks, flyers, magnets, coasters, and other promotional giveaways showing your message. Your donors can give these out to friends, co-workers, and family members who are thrilled to take a rescued animal home.

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