Monday, November 23, 2009

A Beginner's Guide to Web Directory Submissions

By Clyde Hennings

Web directory submissions are a critical part of search engine optimization. This strategy can enhance a website's visibility online. As an online entrepreneur, one of your biggest goals for your business is for it become popular on the Internet. With this in mind, you really need to use all valid strategies to boost your website's position online. But techniques like submitting your site to Web directories can backfire and hurt your website if you do not do it correctly. Here are some pointers on directory submissions that you need to learn as a beginner Internet marketer.

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The first rule in web directory submissions is that you have to choose the web directories where you will submit your site. Take a look at the reputation of the directory. Remember that there are many unscrupulous people on the Net and if you or your company becomes associated with spammers and web directories that have bad reputation, your popularity and page ranking will also be affected. You should also check the age of the online directory as well as its performance. Is the web directory new? Does the site make use of search engine optimization techniques? These are some of the things that you need to consider before you submit your sites.

Next, you need to do your Web directory submissions manually to ensure that your links are not invalid. Manual submission is actually recommended by expert marketers. For them, this is the best way to submit your website to directories. Some sites offer automatic submission, but this method does not assure that your website will be placed under the right category and sub categories. Take the case of an online t-shirt company that has been listed under real estate categories. In this situation, the site may not have relevant links and its popularity may not improve. Even if it does, it may take a long time before any improvement in the ranking can be achieved.

In the end, it must be pointed out that directory submissions are not a walk in the park. Greenhorn Internet marketers may find it hard to do manual submissions and find out that some directories would even disapprove of their sites. If this happens, you can always check if your site is still under construction or it has broken links. These factors will compel directories to reject your site. If you want to take full advantage of Internet marketing strategies, you can seek help from online marketing companies.

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