Friday, November 13, 2009

Is Direct Mail Advertising a Viable Recession Proof Home-based Business Solution?

By Rupert Mamby

Conceivably you've been looking for a home business that will offer you a fighting chance to generate a recession proof income. A business that doesn't require a lot of expertise and specialized experience, something you can create right away without a major financial investment. Does such a business opportunity exist?

Yes, there is a business model that fits these criteria entirely and it's been here for more than a hundred years, it's called Direct Mail. In order to make money with it you must have established ad copy, a good list and a quality product. Scores of Direct Mail millionaires didn't have to build all this themselves and you don't either!

Many of these programs are complete turn-key Direct Mail businesses, were put together by professionals to include persuasive ad copy, printing and list services. Many people have built fortunes with this business model and continue to do so to this date.

Internet Marketing Campaigns can also be launched to promote Direct Mail Advertising Products. Though, you don't need a PC to be successful, Internet applications can help you automate marketing campaigns and referral management tasks.

Printed postcards personalized with a web site address and telephone number can be another tactic to make use of the Internet to enhance your probability for more earnings. This approach can increase prospect reaction time since they can go straight to your web site to order.

By means of a system designed to do everything for you, it's not likely you will fail. All you actually need to do is pay for printing of the ad pieces, purchase stamps, rent a list and pay for mailing the DirectMail pieces. All this can be done by simply calling a mailing house to do this work for you. Pick up the telephone; tell them how many pieces you want mailed, pay them for it and the mailing goes out in a matter of days.

Depending on the number of pieces you send out and the value of the offer you can expect orders from around 0.5% to 7%. If you break even at 0.5% you're going to make money on follow-up (backend) orders from people who brought your initial offer. This process ought to be repeated by increasingly larger mailings, and should result in bigger profit.

In summery, you've learned what to look for in a turn-key DirectMail business. You recognize that a PC is not essential to be successful, but it can help to automate important marketing campaign tasks and speed-up order processing. You also learned how to get almost all Direct Mail Marketing work done for you.

Additionally, you now know how to experience ever-growing earnings in your mail box each day, by continuing to reinvest a portion of your proceeds. And by applying the simple information in this article you'll be able to spot the correct direct mail opportunity and make it work for you.

About the Author:

No comments:

Post a Comment