Wednesday, November 11, 2009

Advantages Of Using E-Mail Marketing For Your Online Business

By Daniel Waser

In the era of social networks and Web 2.0 Email marketing is a great way to promote a product and service cheaply and quickly on the Internet. This is a short article that will reveal to you some of the advantages of using email and how this method can be used to maximize your income and sales.

This is a great way to promote a product online and email marketing certainly comes with certain benefits. This is a technique that can reach millions of prospects at lightning speeds. This is undoubtedly a rival to other forms of marketing medium such as TV or radio, but this remains the preferred choice due to low cost and fast speeds.

This is a low cost way technique that puts even small firms in the same league as larger ones. The cost of email marketing is minimal when compared to almost every other method available. A list of recipients is imperative before you can start your campaign. There is almost no additional cost involved when distributing emails except server and bandwidth usage.

Email marketing does have some costs associated with it when you consider the 'copy' has to be created but these are only minimal. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. Of course it costs more to hire an experienced writer or designer. The more experience one has the better the result will be.

To be effective one has to effective conduct email marketing without breathing any spam laws. This will have a deadly impact on the business profits. Spam, infiltrating email boxes has become a serious problem for Internet users who are now cautious and suspicious about any email they receive which is unsolicited.

Beware of the headlines you use some email management systems will remove all emails that uses those headlines that are similar to spam messages. The messages from senders that are not recognized by the recipient will be deleted instantly. If the email is not recognized, you will get into trouble for breaching spamming laws and your email marketing campaign may be for nothing.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the benefits to your advantage. The list of members who have agreed to receive the email or opted in is necessary for any venture such as this to be profitable. This should consist of former, current or potential customers who have expressed a desire to receive emails with information and advertisements.

The content of the emails should also be carefully considered. Focus on giving valuable information and do not bombard them with sales copies of your products and services as they will unsubscribe. Finally your email marketing should provide the recipient with a call to action which should be a statement urging the reader to take a specific action such as making a purchase or researching the product.

About the Author:

No comments:

Post a Comment