Friday, July 31, 2009

Web 2.0 For Internet Marketers

By Calvin McCarthy

With the advancement of computer technology causing bandwidth to expand and speed and power to increase, Web 2.0 was able to be born. Web 2.0 refers to the second generation of the World Wide Web (the Internet), a phrase coined in 2004 by O'Reilly Media and CMP Media.

There are two components to Web 2.0: user-generated content such as blogs, Facebook sites, and social bookmarking and networking sites; and what is called "cloud computing", which refers to the increasing amount of applications and data stored on servers in addition to or instead of personal hard drives, which leads to ever more software applications that can be downloaded for free from the Net or come embedded in online websites.

What do all of these developments in web technology mean for internet marketers? In a word, opportunities. Opportunities to reach narrowly targeted groups of consumers, opportunities to get out ahead of the media and manage your own brand image and corporate identity and opportunities to communicate directly with consumers one on one.

Viewers of your site are chasing for information or produce what they required! Thus web 2.0 design styles suggest you to keep easy navigation system for visitors at your site.

Establishing an identity for your business on social networking sites allows you to reach a much larger audience than you could using nearly any other method " and of course, its also free. While you should make your business available to users of social networks, you should avoid using this platform to advertise outright; in fact, almost nothing will alienate people more quickly.

When you built your website in an innermost manner then it is very easily assumable that your design brings an honest impression of your products. It is also far easier for your budget as you can use minor pixels or texts on your website.

Social media sites like YouTube are a place where you can reach many potential customers. Again, the best approach to take is to be informative rather than making a sales pitch; you can provide a link to your website for interested viewers to use if theyd like to learn more. This and other community-supplied video sites are another good way for internet marketers in any industry to leverage the potential of Web 2.0 platforms to reach the consumer, particularly the highly desirable youth market.

There are of course many other platforms and techniques which can help you to take full advantage of Web 2.0 technologies and the opportunities they provide to business. The important thing is to get started immediately; the benefits of these new developments are there for the taking and can help you to build your business online.

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