Monday, July 27, 2009

The Benefits of Blogs

By Owen Jones

Bloggers are not restricted to just one kind of blog. In fact, there are several kinds of blogs. It doesn't matter what type of blog bloggers use, they publish content about topics and issues that they feel passionate about. For instance, a lot of bloggers blog about politics, some about pet care and others about personal computers. However, blogs that are business oriented are often focused on just one topic because they need to emphasize their services or products.

Blogs can cover a wide range of topics. Because of this versatility, millions of people are blogging. Not only can people express what they feel or promote their products or services, they can also earn money. Blogs are a new method of earning income in the comfort of your own home. However, that is just the icing on the cake because blogging can bring lots of pleasure to lots of bloggers because of the fact that they can share their opinions and thoughts with others and receive advice from them or vice versa.

Blogging for Business: Many businesses are entering the world of blogging. This is an excellent chance for them, since blogging is a great medium of communication. Furthermore, business oriented blogs can benefit from the search engine optimization advantage, which is the biggest advantage of blogging.

If a business has a web site that advertises its products or services, any type of content that the business uses as a vehicle to drive business to the next level ought to be put in a blog. Blogs are very useful because they are text-based and light weight, with regards to the code used, compared to traditional web site content. This only means that blogs minimize the crawl time of search engine spiders and allows them to send more information about the web page's contents to the search engines a lot faster.

Moreover, blogs are dynamic because they can be up-dated often and easily. Frequently posting content to the blog, makes sure that the search engine spiders will crawl them more often. The result is that the blog will have more pages scanned and sent to the search engines compared to the business' opponents, which is very good news indeed, especially if the competitors have only the traditional, and therefore, more static web sites. This also funishes the business that blogs with a chance to be accessible to more potential customers, thus possibly increasing their revenue.

Blogging for Personal Use: Normally, personal blogs have the characteristic of being vibrant, interesting and fun. Bloggers blogging for personal reasons have the purpose of keeping their friends and family updated about their lives and activities. Many bloggers find comfort in blogging personal content. Furthermore, if you create a personal blog, you are obviously open to the idea of sharing your interests, likes and dislikes with people who might visit your blog.

Just like any other blog, personal blogs can hold photos, videos and other multimedia elements. You can make a personal blog about anything you are interested in. There are even personal blogs with content about products that the blogger likes or recommends or even hates - a type of personal 'Which?' guide. These products or services can then be promoted through an affiliate link to the product from a merchant.

Blogs are very easy-to-use 'content management systems', which allow you to publish articles in real-time. These platforms for communication unleash new opportunities to connect with others both on a personal or a professional level.

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