Friday, June 12, 2009

Real Estate Investor Insider Secret #11: Harness the Power of the Testimonial in Your Postcard Mailing

By Mark Bradley

Require forcing up your next card transmittal? Then go one tread beyond merely yarn your audience what your real investment industry has made for others in the preceding - let your customers know them.

No you don't have to secure your late customers to phone prospects. Instead use the right direct-marketing ride titled the testimonial. If you've been in commerce interminable enough, it's unproblematic to ask a slaked consumer to create a twosome sentences (it rattling doesn't necessary to be any long than this) about how they benefited from your services.

What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.

On the remaining mitt, someone who is volunteering their really affirmative participation is much more convincing. I've seen whatever direct-mail for products that is nothing but two pages or more of testimonials.

You can give this testimonial a clever headline. "Let our customers speak for us." "Our customers say it much better than we can ever!" The point is that your message will have a more powerful impact when you add a testimonial that praises your services.

Your next question, no doubt, is just where do you place these testimonials. You may truly believe that one area of your postcard is simply better than another. Well, as far as direct marketers can tell right now from research, no single area is really any more effective than another.

If you comprehend you don't hit character on the content endorse of your postcard, perception to the foremost. That's exactly the place, diffident for the tactfulness. Why not put a curtail evidence or two on the proximity.

When I worked as a copywriter for a nutritional matter company, we routinely set to testimonials on the figurehead support of any postcard transmitting we'd create. And I must enjoin you that our postcards acknowledged dead spectacular greeting orders! Of direction, if you can rank them any where on the remaining broadside as recovered it only increases the effectiveness of your marketing safari.

Testimonials tell your audience that you've already done business in a professional manner. More than that, they show your audience that you're just not generating hype. Anyone can send a postcard telling you they can buy your house in 48 hours. But not everyone can actually do that. If you have a customer - or two or three - you can tell them for you, then you've overcome their initial, innate hesitancy.

So, be sure to allow one or much testimonials in your incoming postcard transmission. If you've never used them before, fitting be equipped for an inflated response in your real estate investment Campaigning safari.

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