Posts
A script is the basic ingredient for any successful telemarketing campaign. If it is before the sale or after the sale, scripts should be designed in order to improve the results of telemarketing. However, many text books on this subject fail to address this point and if they do, they rarely give it the importance it deserves.
Before starting a telemarketing campaign, you should consider making pre-calls. This may little by little open the doors that would have otherwise been closed. You use this tool in order to make sure that you have the right information of the customer and improve your company's chances of making a good impression on the customer.
Pre-calls are excellent for a number of reasons. The purposes of pre-calls are to obtain the right address and phone number, find out the name of the person you talk to or who will the potential buyer be, discover how big the organization is and if there is someone already interested in the product that you can later contact.
The pre-call should be very short and stay within a range of one minute. It is important that not to engage in any sale situation. Receptionists, usually have enough time to provide the information you request but have little time for lengthy calls. This should be taken into account in preparing scripts for pre-calls before telemarketing calls.
In the current business world it is hard to reach the person who makes the ultimate decisions on sales. The people in charge usually have people in order to screen their calls: receptionists, secretaries or assistants.
You may also run into a machine when you would like to speak with a real person instead. These are the challenges people in telemarketing frequently encounter. These barriers should not stop the telemarketer. Unless it has not been specified, there is always hope to close a sale. Some of the barriers may actually turn into allies once they are convinced of the appeal of the product.
Therefore, the best method that can be used in those cases is to have handy a brief description of the purpose of the call in order to give a short and convincing presentation to the person that constitutes the barrier. This call can help you establish and develop a relationship with the person that will make telemarketing easier in the following calls.
Do not rush, sometimes telemarketing is not a quick a process as one would want especially when they result in big sales.
Before starting a telemarketing campaign, you should consider making pre-calls. This may little by little open the doors that would have otherwise been closed. You use this tool in order to make sure that you have the right information of the customer and improve your company's chances of making a good impression on the customer.
Pre-calls are excellent for a number of reasons. The purposes of pre-calls are to obtain the right address and phone number, find out the name of the person you talk to or who will the potential buyer be, discover how big the organization is and if there is someone already interested in the product that you can later contact.
The pre-call should be very short and stay within a range of one minute. It is important that not to engage in any sale situation. Receptionists, usually have enough time to provide the information you request but have little time for lengthy calls. This should be taken into account in preparing scripts for pre-calls before telemarketing calls.
In the current business world it is hard to reach the person who makes the ultimate decisions on sales. The people in charge usually have people in order to screen their calls: receptionists, secretaries or assistants.
You may also run into a machine when you would like to speak with a real person instead. These are the challenges people in telemarketing frequently encounter. These barriers should not stop the telemarketer. Unless it has not been specified, there is always hope to close a sale. Some of the barriers may actually turn into allies once they are convinced of the appeal of the product.
Therefore, the best method that can be used in those cases is to have handy a brief description of the purpose of the call in order to give a short and convincing presentation to the person that constitutes the barrier. This call can help you establish and develop a relationship with the person that will make telemarketing easier in the following calls.
Do not rush, sometimes telemarketing is not a quick a process as one would want especially when they result in big sales.
About the Author:
Multiple Pre-Screened Vendors competing for your business Internet marketing sales b2b internet marketing You can get a unique content version of this article from the Uber Article Directory.
No comments:
Post a Comment