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You may have come across Google Adwords or Pay Per Click marketing in the internet, as they are popular terms in internet marketing and these concepts have been around since their introduction in 2002.
Though these ideas are not new to internet marketers, some may have a vague picture of what is Google Adwords and what is Pay Per Click marketing. Website owners and business owners should at least know the background of what these tools are all about as these can be very useful if they want to advertise online in today's most popular search engine.
To get to the basics, pay per click is an advertising tool that can be used for businesses in introducing their products on the web at the same time, it can also be used for website owners who want to gain traffic to their site - which means, more opportunities to make money online. There may be no cost involved in displaying your ad in a website but cost comes in when an internet user clicks on your ad.
Google Adwords follows the same. In fact, Google is said to be the leader in pay per click marketing through their Google Adwords. However, Google was not the one who introduced pay per click marketing. The idea of pay per click came from the man who founded Goto.com. This was later named Overture and acquired by Yahoo!
If you want to engage into Google Adwords for your advertising, you have to coordinate with the Google as to how much you are willing to pay if users click on your ad. The cost will be per click and not a fixed rate of posting your ad on the websites or of search engine results page. The company will then accommodate your ad and offer websites to place your ad on their sites.
Website owners also benefit from pay per click as much as businesses do. Website owners can also offer their websites for the display of your ad. For them, this is indeed a great opportunity to make money online because once an internet user clicks on any of the ads placed in his website, the business owner or advertiser will pay him.
Google has indeed made a huge success in pay per click marketing and in Google Adwords in particular. They have said to be earning around 16 billion on Adwords itself.
Though these ideas are not new to internet marketers, some may have a vague picture of what is Google Adwords and what is Pay Per Click marketing. Website owners and business owners should at least know the background of what these tools are all about as these can be very useful if they want to advertise online in today's most popular search engine.
To get to the basics, pay per click is an advertising tool that can be used for businesses in introducing their products on the web at the same time, it can also be used for website owners who want to gain traffic to their site - which means, more opportunities to make money online. There may be no cost involved in displaying your ad in a website but cost comes in when an internet user clicks on your ad.
Google Adwords follows the same. In fact, Google is said to be the leader in pay per click marketing through their Google Adwords. However, Google was not the one who introduced pay per click marketing. The idea of pay per click came from the man who founded Goto.com. This was later named Overture and acquired by Yahoo!
If you want to engage into Google Adwords for your advertising, you have to coordinate with the Google as to how much you are willing to pay if users click on your ad. The cost will be per click and not a fixed rate of posting your ad on the websites or of search engine results page. The company will then accommodate your ad and offer websites to place your ad on their sites.
Website owners also benefit from pay per click as much as businesses do. Website owners can also offer their websites for the display of your ad. For them, this is indeed a great opportunity to make money online because once an internet user clicks on any of the ads placed in his website, the business owner or advertiser will pay him.
Google has indeed made a huge success in pay per click marketing and in Google Adwords in particular. They have said to be earning around 16 billion on Adwords itself.
About the Author:
About the Author: Sean Galusha is the founder and CEO of Localize Internet Marketing, a Internet Marketing Company for Small Businesses. He and his team of experts strive to deliver targeted local results to their clients through the use of Internet marketing techniques such as Generating More Leads.
For having the improvement in sales, you would definitely have to improve the marketing strategies. There is nothing better than the quick approaches to leverage your sales. You can start with the platforms like facebook and Google Adwords Management because they allow starting the campaigns at very low budget too.
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