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4th Generation Communications is probably one of the industries leaders in Web Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We are living in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text ads, photographs, banners and of course videos. The number of businesses fighting for customers attention is rapidly increasing.
As business owners it is our job to keep our clients attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising such as banners, text ads, and photos. With those types of advertising a person is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. Mostly we will not force our shoppers to click on our video to watch it, it is absolutely up to them.
2 Things Which Will Get Your Customers To Watch Your Video
There are two crucial aspects that you must get right to increase the likelihood of customers watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that is 2 to 3 minutes. Though 3 minutes may not seem like a very long time, online it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day-to-day activities that they forget things like brand naming. This is a crucial side of your marketing program and will be regarded seriously, because ultimately it will skyrocket your ROI.
We are living in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text ads, photographs, banners and of course videos. The number of businesses fighting for customers attention is rapidly increasing.
As business owners it is our job to keep our clients attention as long as possible. We have got to create content that draws them in and keeps them.
Videos tend to be a little trickier than other types of advertising such as banners, text ads, and photos. With those types of advertising a person is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little bit harder. Mostly we will not force our shoppers to click on our video to watch it, it is absolutely up to them.
2 Things Which Will Get Your Customers To Watch Your Video
There are two crucial aspects that you must get right to increase the likelihood of customers watching your video. You've first got to have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it's an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that is 2 to 3 minutes. Though 3 minutes may not seem like a very long time, online it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day-to-day activities that they forget things like brand naming. This is a crucial side of your marketing program and will be regarded seriously, because ultimately it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to drive traffic to your site. Explainer videos are also another excellent way to boost your leads.
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