Posts
You've bootstrapped your startup from a simple idea into something physical and you are now ready to turn the sales tap on full. There's just one last hurdle standing in your way: building a website that delivers your information 24/7.
If you've never created a website before then pay attention as you are about to discover the four key elements that could make or break your online success.
Here are the four website design elements you need to pay attention too.
Firstly, you need to decide what the purpose of your website is going to be. Are you planning on making sales, engaging people via a blog, or all of the above and more.
Once you have identified the end goal you can then match it to a product or service online that has already been developed for such a purpose. The internet is getting old and people have already figured things out so don't try and re-invent the wheel. Look at the products / services that other people have used to be successful online and find a matching product for your needs.
Therefore, take the time now to research the available options for your initial launch and the products or services you intend to add in the coming months. Be prepared.
Brand identity
Instead, your brand needs to flow around your site and touch all the areas of it. The way you write the content to the tone of your emails.
By embracing your brand and having it flow through the whole site, you'll leave a lasting impression on your visitors, who may decide that like what you stand for and fall in love with your product.
Focus on ALL screen sizes
The easier you make it for people to consume your content the more likely they are to connect with you and buy your product or service. Usually referred to as removing friction.
If you ignore the mobile market and make your website difficult to consume, while, on the go, people may just ignore your message and first impressions last a lifetime.
Unless You Are An Expert, Hire One
If you are on a tight budget you may have struggled to get this far so well done. However, your website can make or break your success online so it is highly recommended that you pay a professional design firm or an experienced freelancer to bring your site to life for you.
It can be tempting to do-it-yourself, but the amount of time you'll spend learning how to do it does not correlate to how good the finished product will be. Experience in the trenches of web design takes years so don't fool yourself into thinking you can knock-up a master piece in a weekend. You cannot.
If you've never created a website before then pay attention as you are about to discover the four key elements that could make or break your online success.
Here are the four website design elements you need to pay attention too.
Firstly, you need to decide what the purpose of your website is going to be. Are you planning on making sales, engaging people via a blog, or all of the above and more.
Once you have identified the end goal you can then match it to a product or service online that has already been developed for such a purpose. The internet is getting old and people have already figured things out so don't try and re-invent the wheel. Look at the products / services that other people have used to be successful online and find a matching product for your needs.
Therefore, take the time now to research the available options for your initial launch and the products or services you intend to add in the coming months. Be prepared.
Brand identity
Instead, your brand needs to flow around your site and touch all the areas of it. The way you write the content to the tone of your emails.
By embracing your brand and having it flow through the whole site, you'll leave a lasting impression on your visitors, who may decide that like what you stand for and fall in love with your product.
Focus on ALL screen sizes
The easier you make it for people to consume your content the more likely they are to connect with you and buy your product or service. Usually referred to as removing friction.
If you ignore the mobile market and make your website difficult to consume, while, on the go, people may just ignore your message and first impressions last a lifetime.
Unless You Are An Expert, Hire One
If you are on a tight budget you may have struggled to get this far so well done. However, your website can make or break your success online so it is highly recommended that you pay a professional design firm or an experienced freelancer to bring your site to life for you.
It can be tempting to do-it-yourself, but the amount of time you'll spend learning how to do it does not correlate to how good the finished product will be. Experience in the trenches of web design takes years so don't fool yourself into thinking you can knock-up a master piece in a weekend. You cannot.
No comments:
Post a Comment