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The production of a corporate video requires a great deal of planning and pre production if it's to be a smooth and effective process. There are multiple messages and visions in play, not least the contrast between the videographer and the corporate client. In order to ensure your corporate video production goes off without a hitch, take a look at these simple steps to really nail down the creative direction of the production early on.
In past I have found the filming stage very stressful when we did not plan exactly what we needed to shot. Without a plan the whole process becomes very unorganised and unenjoyable, it means that you may not get important shots and this will not be realised until the editing stage. Meaning that time and it a lot of case money is wasted with having to do re-shoots. However, I have now learnt from my mistakes and since then, have made sure that the whole process is thoroughly organised. In essence the pre-production process can be broken down to three initial steps, scripting, storyboarding and treatment.
Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.
Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.
Finally, a treatment is designed to enshrine the core values of the finished product so that no matter how much extra footage is captured, the editor can pick and choose content that bests reflects the original treatment, ensuring the client receives a project in line with their original intentions.
Another important part of pre-production is to create a treatment outlining the aim of the project and intentions so that everyone involved knows what the final goal is. As I have previously said and cannot stress enough how vital it is to have everyone on the team on the same page and working together.
In past I have found the filming stage very stressful when we did not plan exactly what we needed to shot. Without a plan the whole process becomes very unorganised and unenjoyable, it means that you may not get important shots and this will not be realised until the editing stage. Meaning that time and it a lot of case money is wasted with having to do re-shoots. However, I have now learnt from my mistakes and since then, have made sure that the whole process is thoroughly organised. In essence the pre-production process can be broken down to three initial steps, scripting, storyboarding and treatment.
Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.
Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.
Finally, a treatment is designed to enshrine the core values of the finished product so that no matter how much extra footage is captured, the editor can pick and choose content that bests reflects the original treatment, ensuring the client receives a project in line with their original intentions.
Another important part of pre-production is to create a treatment outlining the aim of the project and intentions so that everyone involved knows what the final goal is. As I have previously said and cannot stress enough how vital it is to have everyone on the team on the same page and working together.
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Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good pre production techniques.
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