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Recently, Facebook rolled out its version 10.0 of its iOS app and to say that it had garnered attention would be an understatement. After all, it's important to note that Facebook has seemingly been gearing more to a mobile front. It's understandable as to why, given the fact that most people are on the move and have little time to actually sit down in front of a computer and work. Onto Facebook version 10.0, though, there are various features that are worth going over.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.
Specifically, the news feed has shifted in the sense that Facebook users can no longer see updates in the "Most Recent" category at the onset. Instead, posts are sorted by their popularity, which is something that not many long-time Facebook users are accustomed to. One can argue that news can still be sorted in the "Most Recent" sense, which is fair to say. However, given the fact that this can only be done through an arguably drawn-out process, not many casual users will take the time to go about this.
Overall, the latest Facebook update has been met with a mixed response, at best. Users desire freedom when it comes to the apps that they utilize, so companies should not make the mistake of taking certain aspects away. Those who are knowledgeable about social media will see that something is off and those who are new to social media might be turned away as well. I can only hope that the next update is one that will be able to please everyone who uses smartphones.
Perhaps the feature that stands out the most, though, is the way in which messages can be sent through mobile. Let's say that you are on an airplane or any other location that has a weak signal or connection; in these scenarios, you wouldn't be able to send messages for publication on your Facebook page. However, with this version, the messages in question will be sent out once you're in a location where a connection is available. It's a handy addition to a popular app.
To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.
Specifically, the news feed has shifted in the sense that Facebook users can no longer see updates in the "Most Recent" category at the onset. Instead, posts are sorted by their popularity, which is something that not many long-time Facebook users are accustomed to. One can argue that news can still be sorted in the "Most Recent" sense, which is fair to say. However, given the fact that this can only be done through an arguably drawn-out process, not many casual users will take the time to go about this.
Overall, the latest Facebook update has been met with a mixed response, at best. Users desire freedom when it comes to the apps that they utilize, so companies should not make the mistake of taking certain aspects away. Those who are knowledgeable about social media will see that something is off and those who are new to social media might be turned away as well. I can only hope that the next update is one that will be able to please everyone who uses smartphones.
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