Saturday, May 24, 2014

The Baltimore Orioles: How They Tie Into Truck Wraps & Advertising

By Robert Sutter


Attractions are crucial if cities want to draw in as many tourists as possible. There are many prominent examples of this, ranging from theme parks to museums. Essentially, if there is anything of value to be seen, people are going to be drawn to it. This is where the subject of baseball comes in. More specifically, it is important to talk about the Baltimore Orioles and there are many reasons why specialists in truck wraps would be able to see how the Orioles tie into clever advertising.

CBS DC posted an article in regards to a billboard that was placed along I-295 in Maryland, just before the Washington D.C. border. What the billboard in question shows are a group of three players from the Baltimore Orioles baseball team: Adam Jones, Chris Davis and Manny Machado. While the billboard itself may be able to grab attention, you may be curious about what the purpose of it is. To put it simply, it was designed and set up in order to get people to buy tickets.

To explain this matter in detail, it was reported that the billboard would have a phone number that people could call for the purpose of buying tickets. One of the reasons why this is crucial is because the billboard itself was located around 6.5 miles or so outside of Nationals Park. For those who aren't baseball fans, this arena has been known as the "home" of the Washington Naturals. It's because of this that a feud of sorts can spark, which is common when talking about sports in general.

Setting aside preferences, as far as sports teams are concerned, it's easy to see why authorities like JMR Graphics can appreciate this kind of ad placement. Keep in mind that when it comes to truck wraps, billboards, or what have you, strategy is needed in order for ads to gain as much attention as possible. The act of putting up a billboard featuring a baseball team in seemingly enemy territory is a noticeable move. Despite any negative publicity behind this move, it is publicity nonetheless.

The amount of devotion that sports teams have to certain teams is hard to deny and it's easy to see that the same can very well be said for baseball. For this reason alone, I can undoubtedly see why a billboard focusing on opposing team members can draw negativity from baseball fans. However, with this point aside, it's hard to deny that the way the billboard was placed was an ingenious one. Its proximity, in relation to Nationals Park, can only help matters that much more.




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