Friday, May 1, 2009

2009 China's auto electronics development has deduced speedily

By Zou cheaponsale

2008 China's auto electronics commerce has evolved quickly, but the worsening external natural environment and numerous other harmful components make the prospects for 2009 commerce origin for concern. In alignment to grab more apparently the economic urgent position in 2009 against the backdrop of the development of China's electronics commerce context, this item proceed to well-known study organisations, analysts, and readers to share their expert automotive electronics commerce investigation and outlook.

The method of household automotive electronics commerce will extend to make deeper the urgent position

CCID Consulting, controller of automotive and semiconductor enterprise Chong Li

In recent years, China's automotive industry in addition to increased production, the passenger cars significantly speed up the pace of product upgrades, and in this round of product upgrades, the domestic automotive electronic increasingly become one of the most significant sign. The second half of 2008, the global financial crisis, China's auto production industry has not been widely expected before the breakthrough of the 10 million mark, in the face of possible industrial turmoil will continue, together with the emerging of "tax reform" proposal, 2009 China's auto industry will develop in the direction towards what? The Chinese automotive electronics market, which will be affected?

From the present pattern, the development of China's automobile commerce may be a minor slowdown in the stride, but the economic urgent position triggered by turmoil on the automotive electronics commerce and will not have much market influence, on the opposing, it furthermore may lead vehicle electronics market went into a new era.

First of all, in today's economic situation, the automotive products market is bound to become increasingly fierce competition, automotive manufacturers in addition to price cuts, the increased allocation is the most effective means of competition, and increased allocation process, the rate of motor vehicle electronic equipment will be improved significantly. Automotive market in 2008 from the point of view, this "does not increase the amount of" - or even "increase the volume and price" means the competition has been extensive use of the many car manufacturers, and with the increasingly serious forms of market competition, more generous "increase the volume of" imperative.

Secondly, if the assemblage of "fuel tax", little vehicles will become the new darling of the market, while little vehicles for the upgrading of the automotive commerce will become the next aim of development. In alignment to rendezvous buyer demand, numerous in high-end electrical devices goods in automobiles will be transplanted to little vehicles, the future of little displacement vehicles will be entire in the buyer electronics display in front of configurations.

Third, the "fuel tax" accumulation makes hybrid motor vehicle market has one time over aroused much attention. Over the years, embracing Chery, BYD, for instance restricted brand labels, embracing more motor vehicle manufacturers in the hybrid vehicle has wrapped up many of work, the wares matures and charges descent, hybrid market in 2008 is looked frontwards to to start schematic scale. In hybrids, the automotive electronics yield broadly chatting share the cost of more than 40%, some even to more than 60% hybrid market over the next small number years will no suspect become China's automotive electronics market new impetus to the development.

To sum up, the storm in the industry, from vehicle production, the part of automotive electronics products in the market capacity growth will be slowed down, but from another point of view, this industry turmoil has the potential to become automotive electronics market into a new phase.

Car navigation products unlimited prospects for the development of broad

IMS Research analyst Liu ling qing

If you are concerned about China's automobile market, you will find that car navigation systems now have not only high-end cars in the high-allocation model. A lot of the price from 150,000 to 200,000 RMB is also about family cars loaded with navigation system launched version of the navigation. In addition, as a lot of media publicity as well as the navigation system hardware and software become more perfect, "driving with navigation" concept is increasingly being accepted by the vast number of consumers.

Detailed analysis of China's car audio, car DVD car navigation system and the status quo and market characteristics, IMSResearch on the future development of these products to make the forecast, and that the vehicle navigation system is the development of these three products the most fast-moving field.

As a outcome of pre-installed in-vehicle navigation schemes, as well as 1.6 ~ 2.5L displacement 2.5L forms laden in the increasing percentage is anticipated to pre-installed in China in 2015 the sales of vehicle navigation schemes will exceed 2.3 billion U.S. dollars. For the time being, China's pre-installed vehicle navigation schemes market is still mostly monopolized by foreign brands. Not only the fast development of the market pre-installed, established after the vehicle navigation goods are anticipated to escort in a time span of fast growth. Different from the pre-installed vehicle navigation schemes market was the monopoly of foreign monsters, China's own emblems in the post-mounted vehicle navigation merchandise market lives at a substantial share of the market. More agent of their own emblems encompass cooperative, for example day bivouac and Huayangosaurus. Because of the somewhat more comparable cost benefit and somewhat flawless sales mesh of support, after China's own emblem goods, vehicle navigation gear development impetus has been absolutely overshadowed by several well-known foreign brands. However, due to portable navigation schemes and navigation of the powerful influence of wireless telephones, the Chinese vehicle navigation schemes established after the market affray will be more fierce.

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