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When lawyers ask me about social media they typically want to find out how to leverage LinkedIn, Twitter, and Facebook. While these all can be extremely powerful social media tools, we musn't overlook an important, if often overlooked one...your blog.
Advertising for lawyers with your blog: How fast can I get results?
Everyone likes the idea of the get rich quick approach. Who wouldn't want a big return with minimal effort? However, this isn't the nature of social media. Just posting an update on a social media site won't provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.
If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.
When you are active in social media, publishing frequent blog posts offers two important advantages:
1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.
2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can't be achieved as effectively solely by commenting.
One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.
Advertising for lawyers with your blog: How fast can I get results?
Everyone likes the idea of the get rich quick approach. Who wouldn't want a big return with minimal effort? However, this isn't the nature of social media. Just posting an update on a social media site won't provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.
If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.
When you are active in social media, publishing frequent blog posts offers two important advantages:
1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.
2. You will position yourself as an expert. A blog will allow you to produce content which puts on display your expertise in your field. This simply can't be achieved as effectively solely by commenting.
One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.
About the Author:
Jeff Berman works with attorneys to assist them with lawyer marketing plans. He works for AttorneySync where you can find proven advertising for lawyers services.
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