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A missing headline is a common real estate postcard marketing mistake. Many realtors feel that short messages don't require headlines. But direct marketing experts will tell you that the value of a great headline is intensified in postcards.
Let's face it, the postcard doesn't have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.
The most surefire way of creating a strong headline is to follow the WIIFM ? What's In It For Me principle. Remember, benefits first before features.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that's right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.
Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.
Next, you can test market these different headlines to identify what will get the highest response. All of these steps may seem like a lot of work for just coming up with a few words. But in real estate direct marketing, effective headlines have been proven to remarkably increase customer response rate.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
It will take a lot of time and patience. Remember, Rome was not built in one day. You'll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.
In fact, you can even spin your own headline from the tips I've mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success.
Let's face it, the postcard doesn't have a lot of space on it. As a real estate investor using this method, you don?t have the luxury of developing a two-page argument leading to the merits and benefits of your product as some marketers do.
The most surefire way of creating a strong headline is to follow the WIIFM ? What's In It For Me principle. Remember, benefits first before features.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
Once you have sort out your ideas, its time to come up with a powerful headline. Go over through them not once, twice but many times. One useful tip is to use the plural tense that's right because it highlights the numerous benefits. Sprinkle with action words these make your customers sit up and take notice.
Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.
Next, you can test market these different headlines to identify what will get the highest response. All of these steps may seem like a lot of work for just coming up with a few words. But in real estate direct marketing, effective headlines have been proven to remarkably increase customer response rate.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
It will take a lot of time and patience. Remember, Rome was not built in one day. You'll have to do some trial and error at first but once you get the right ?formula? everything will flow smoothly after.
In fact, you can even spin your own headline from the tips I've mentioned. Once you come up with the best and convincing headline, you?re on your way to achieving real estate success.
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