Sunday, May 17, 2009

Japanese and European automotive electronics manufacturers into the Chinese market

By Zou

Global automotive electronics manufacturers and car manufacturers are working hard to fight for the Chinese market. This is because car sales in China most likely surpassed the United States in 2009, becoming the world's largest auto market. According to China Association of Automobile Manufacturers statistics and forecasts, in 2008 new car sales in China was 938 million for 5.08 million in Japan for nearly 2 times that of Taiwan; in 2009 the total sales volume of China's new car will be around 10.2 million, growth of 8.7% over the previous year, including 7.45 million passenger cars, an increase of 10.2% (sedan growth 7.9%, SUV, up 23%), commercial vehicle sales of 2.75 million, an increase of 5%.

China's auto market has become white-hot, the European and Japanese automotive electronics and vehicle manufacturers are endeavouring to win the war. European and Japanese manufacturers have made it clear to the Chinese market displays a affirmative attitude. Among them, the European automotive electronics manufacturers take the bargain path, and the Japanese auto manufacturer will aim on the provision of traffic information.

China, India, Russia and Brazil are the characteristics of the automotive market. Among them, the demand for China's auto market has been summarized as follows: auto prices for low-cost, optional low-cost products from both the high-priced, safe system for low-cost.

Automotive using electronics procedures usually embrace tool board, BCU (body manipulate unit), EMS (Engine Management System), ABS, TCS (Traction Control System), as well as to bind these elements of the vehicle LAN, for instance CAN omnibus and so on. The key lies in low-cost low-grade high-end motor vehicles and motor trucks can use the matching number of using electronics modules. In augmentation, if the realization of the tool board other than the regulated modules, in order that divergent types can return the tool panel. For instance, in high-end high-cost motor vehicle dashboard putting in and at the matching time, for instance LED lights bound to the wiring harness advances from the BCU, but only to low-grade motor vehicle dashboard bound to the wiring harness from the BCU to lead.

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