Tuesday, October 28, 2014

Why Franchise Consultant Services Are So Valuable In This Economy

By Roseann Hudson


Deciding to franchise your business is a big step. It means you have a product or service that has a fairly large share of the local market and you believe it can capture a large share of a lot of other markets as well. This went into the minds of all others, such as the famous burger places and other fast food outlets that come to mind. What you have access to they may not have and that is the franchise consultant services that are now available.

The things you do and the processes you have developed is what your business is all about. When you franchise your name, and that is what you are doing, all of those things must be done the same way, by everyone. All of that must be documented so it is done that same way to be truly yours regardless of who is doing them.

The procedures you use for greeting your clients or customers will need to be standardized. The printed material will need to be formulated, printed and handled in the same way in all licensed shops. Everything you do, so far, must be written down so it can be followed in precise detail.

A most important thing to remember is that you are not only selling a business plan, you are selling a bit of yourself. Everything that happens to the customer, at all licensed outlets you permit, must be the same as if that person comes to you. This is a very important concept to follow when you are creating the many manuals you will have to complete before this activity can take place.

This standardization and process formulation is what a consultant can assist you to achieve. They have been through this process many times and know what is needed to be done and precisely how it should be done. You may be surprised at the number of items that need to be set down, discussed, planned out and written in what will become an operations manual.

A short list of things to be looked into will include the types, quality, size and weight of each item. Cups, plates, flatware, ingredients and anything that goes into the manufacture of the products or the preparation of the food items. You may want to ensure that all parts, ingredients, supplies and various other things come from a specific vendor. All of this must be spelled out in no uncertain terms for the licensees.

In your current location, you ensure the client or customer has a specific experience. This must be duplicated in all of the other locations you license. That means that everything you do is spelled out and explained as needed. Yours can be a pizza parlor or cleaning company. It can be one of the best burgers your current customers have tasted or a place to change peoples oil. Each and everything associated with them must be the same as you designed in the first place.

There are so many things involved in getting your franchise up and running, regardless of whether you are selling the franchise or buying one. The checklists, the experience and the assistance they bring to the business, starting out, are invaluable. They can help you get everything thought out, listed, explained and smoothed out for a diverse group of people who want to start their own businesses.




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