Wednesday, October 29, 2014

Amazon & Its Retail-Focused Endeavors By Bobby Jain Credit Suisse

By Jennifer Marie Anderson


When it comes to the various names in retail, attention should be brought to Amazon. After all, this type of store has been able to bring not only a slew of merchandise for consumers to buy but its own exclusive merchandise, the Kindle and Fire TV included. However, it seems like Amazon is about to branch out. In a move that should grab the attention of Bobby Jain Credit Suisse, this well-known retailer is about to take up business on not only the online front but the physical market as well.

According to Amazon, the online retailer will start to show "pop-up" stores rooted in the California region. These are unique because these are less like typical stores and more like kiosks, which will be utilized in order to present various Amazon-brand gadgets and tablets. More importantly, consumers - provided they're interested, of course -will be able to purchase these items as well. I believe that this can present a greater opportunity for Amazon if it goes over well.

It's been said that the first store, of this kind, will spring up at a mall known as the Westfield San Francisco Centre. This is a great move, in my view, because it can serve as the proving ground for this particular idea. A mall is always going to be bustling with shoppers, each of them with the desire to not only shop with items on the mind but potentially make impulse purchases as well. To say that a mall will work wonders should probably go without saying.

Who's to say that this idea cannot become popular to the point where other parts of the world might benefit? Bobby Jain Credit Suisse can agree with the fact that Amazon is a well-known name in the online world, retail in particular. There is a strong user base to be had and most members within said user base have, most likely, imagined what a traditional Amazon store could become. Yes, an idea like this may be unconventional, but it's a step that financial authorities such as Robert Jain can observe.

Overall, it's only a matter of time until this idea of a brick-and-mortar Amazon store rises or falls. Personally, I hope that it sees success because I believe that Amazon is a big enough name to where it can prove to be viable on both spectrums. For many consumers, it has the online retail market locked. One can only imagine how this could translate into the conventional retail market, provided the right efforts are set in place beforehand.




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