Tuesday, January 29, 2013

Make A List And Check Again And Again

By Randy Lisciarelli


Who do I call?

Where do I get my list?

Those are 2 of the questions I constantly get when I speak with individuals about building their company.

There are a number of publications on this subject, but for many years I have actually distilled the concepts and ideas down into some workable items that any sales representative can take and put into action. Right here are simply a few:.

Make a list of everybody you know who might be a prospective client. I call this low-hanging fruit. This can be relative, individuals you have actually known throughout your business and college profession, or even your buddies and neighbors.

Call a list broker and secure a list of individuals or companies who satisfy the qualifications of excellent clients. This isn't going to be as rewarding as going to individuals you understand, but these leads could be worked.

Ask individuals you know to offer you leads. Here's the thing - everyone understands someone who needs what you have to sell. You just have to begin asking individuals who they understand - who you can contact.

Call your present clients and have them provide you referrals of people with whom to connect. If you've served them well, they will be more than willing to point you to individuals they understand.

Go spots - conferences, events, etc., - and make yourself readily available. When you serve individuals and make yourself offered to people, you will develop excellent leads.

One of the errors individuals make is thinking that if they do a great deal of marketing it will draw them a lot of excellent leads. I agree with advertising and having an excellent site. If done right, those things will bring you leads. But I think sales has to do with people and getting in touch with people.

These are simply a few concepts. If you work these ideas you will create a decent "hit" list. Put all the names together, arrange them into the hottest and coldest leads, and everything in between, and begin working them. Start with leads that appear to be the best then work your way down the list. When you have actually finished, begin at the top once again and make an additional contact.

Fire up the phone - call, email, text, and visit. Bear in mind: the work you are doing has to do with relationships. Enter front of as numerous of individuals on your list as you could and get your foot in the door. Sales don't constantly come right away, so do not get prevented if leads do not pan out right away. See to it you continue to construct the relationship, and a sale will most likely come your method.




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