Wednesday, December 12, 2012

Business Wear: Another Way To Advertise

By Carol Baker


It has been a long time since button down collars; a coat and a tie were required dress for work. Proper ideas for business wear have changed and so have the advertising opportunities it presents. Handing out cheap t-shirts with the business logo at a trade show booth is no longer the end.

Many companies have recently adopted marketing into their company's day-to-day business wear. Business logo attire is now professional and obtainable in a large number for women and men. Logos were formerly sewed onto garage or warehouse coveralls, now the range of clothes consists of jackets, ties, trousers, long and short sleeve, polo shirts, button down shirts and, obviously, t-shirts.

A company's business wear can even say much about its philosophy toward customers and employees. A clean, pressed shirt with the company logo projects a positive, expert attitude to clients. This also sends similar marketing message to the community and potential customers.

At this point, if you're organizing an advertising campaign and wish to integrate clothing in it, you need to ask and answer these particular questions before one particular product is printed or stitched. Maintain these five items in your mind for your business wear and you'll have a successful advertising campaign:

What and Who is it for?

If you're handing out shirts at the local fair, therefore a simple, inexpensive t-shirt with an imprinted logo at the back could be the preference. The shirt for wearing at trade fairs could be an economical, long sleeve button down with a embroidered logo or printed on the left breast. However, if your business has sponsored a charitable event like a golf tournament, then you absolutely need a top drawer polo shirt with your logo professionally stitched above the left breast.

How much is your budget?

Keep in mind the worth of your shirt should include the price for the shirt itself, printing or embroidery costs, and perhaps, the color to use as well. To get started, you will see some kind of advance cost. If you want a rushed service, that will be an additional cost at the same time. Your simplest way to determine this is to stay with a potential dealer and ask for a (hopefully) free appraisal to remain in your financial budget

Type of logo - Embroidery or Screen Print?

Not every shirt can be embroidered and screen printing is cheaper. If you prefer the look and can afford it then just be prepared to pay for it.

Color

According to the style of shirt you chose, you will have many colors to choose from. Be sure you select one that doesn't merge to your logo and isn't dreadful to the sight. It is still business wear remember.

Where do you put the logo?

For large advertising such as a giveaway t-shirt, you'll want to print your logo across the shoulders of the back of the shirt. If it is going on a sports shirt, then you should place your logo on either sleeve. For a more formal event, you'll want to print or embroider over the left breast of your polo or long sleeve shirt.




About the Author:



No comments:

Post a Comment