Thursday, December 13, 2012

Bookmarking Benchmarks: Necessary Steps For Successful Jobs Website Operations

By Casey Wood


With the right help, you can be a successful jobs website operator. The guidance you need is right here. Follow these tips and you will be on your way to being a successful jobs website operator.

Search your keywords on Google and note which sites come up at the top of the rankings. What do they have in common? Take notes from those sites to put to use on your own site and improve your ranking.

Once you have built a reasonable amount of traffic and social media followers, try scheduling chat sessions to talk live with your visitors. There are several free software platforms that can be embedded directly into your site to add chat functionality. This is a great option if you are trying to establish yourself as an expert in a particular field.

Search related keywords and see what paid ads show up in the search results. Whoever is running paid ads for your search terms can be considered your main competition. Focus on competing directly with those sites.

Keep your color scheme light and cheery. Too many dark colors will present a depressing image that people will just want to get away from. The color scheme should be inviting and enjoyable.

Check for 'leaky' pages on your jobs website - meaning pages that most frequently cause visitors to leave. Try adjusting the design and copy on those pages in hopes of getting another click or purchasing action from the visitor.

Be clear about where your links are going and what you reader will find there. It is a major negative to the user experience if links don't go to where they say they will. Be very clear about what the user will be getting by clicking on a link.

Create seasonal articles. People are always looking for the latest ways to save money on holiday shopping or the best ways to decorate for the spring. Keep these updated with new information each year.

Upload your.txt sitemap in Google Webmaster Tools and submit to Google. This tells Google to crawl your jobs website.

Write like you talk. Don't use stuffy, formal language in your jobs website copy. You are trying to build relationships and get people to want to do business with you. To succeed in that goal, readers need to see you as a 'regular' person.




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