Thursday, September 13, 2012

US Trademark Registration Offers Inexpensive Protection

By Jeremy Winters


The Library of Congress deals with copyright and US trademark registration. The Patent Office handles patent registration. When a person applies for a trademark within the United States, he is required to submit one dollar and the proper form in order to receive a registered trademark.

The business will need to renew a registered trademark annually. When a person gets one, he receives proper protection for the specific icon and logo of his business. He has to ensure that his trademark does not appear like the logo of any other organization in the exact same business. An intellectual property attorney will help a small business owner to understand this area of law.

People quite often do not know that they don't have to register a trademark to be able to get one. The originator of the logo possesses a trademark when he makes it. However, he cannot use the trademark symbol until he does apply for US trademark registration properly. The office which takes care of the process makes certain that the new logo does not infringe on another company's intellectual property. People who make it through this process get added legal protection.

Courts examine the date of registration in the event of legal battles. When a judge comes to a decision in a trademark infringement case, he will attempt to find out which party registered it first. The date of registration is much easier to confirm than the day of creation. Someone who registers his trademark might win these cases even though he created the logo after the other person in the dispute did.

Nearly everybody can afford to obtain a registered trademark. A US trademark registration might just cost a single dollar for every year, however it can save its owner thousands of dollars in legal fees. Even somebody who doesn't expect to go to court should give protection to his brand. Government agencies might alter the fee someday, however it remains a lot less than a cup of Starbuck's coffee. Readers realize that Starbucks certainly will increase their prices during the next couple of years.

A trademark can help people know the owner's business and the brand. Whenever a particular person purchases Coca Cola or Pepsi he knows what to expect. The art on the package tells him. The distinctive artwork lets the customer know well before he even considers the label. The person expects the red can to be properly carbonated, and he expects the soda in the blue can to be sweeter when compared to the soda in the red can. The identical reasoning relates to a number of other products. Owners of Craftsmen tools know that they bought an outstanding product each time they see the logo.




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