Sunday, September 9, 2012

Guarantee your Email Marketing Success by Building a Solid Foundation

By James Steele


Did you know that an Internet Marketer's success is based upon his list? We are sure you were aware of this fact. The money is in the list! Bet you have heard that before. In fact, it is rare to find anyone that does Internet Marketing that has never heard that statement.

It's not as easy, however, as sending an e-mail out and getting a positive response. There are things that you need to do to make sure that your emails reach the people who sign up for your list and that you actually manage to leverage your list properly. As you continue to read, we will share with you several strategies that are very beneficial for anyone trying to do profitable e-mail marketing on the Internet.

Building a list begins with collecting e-mail addresses that subscribers have given you permission to have. It's one thing to have an opt-in box. The problem lies in the fact that anyone can enter an e-mail in the box that may not belong to them. If you want to guarantee your success (and greatly reduce your chances of being labeled a spammer) you need to have a confirmation email built in. To protect yourself from people claiming that they did not sign up for your newsletter, confirmation e-mails must always be sent. Once you receive the confirmation e-mail, they are in essence agreeing to receive e-mails from you later on.These same tools are used by people in MLM Marketing

Test out every single email before you send it. The simplest method for this is basically to just send it to yourself and to a few trusted friends. This is how, if you are sending out HTML based emails, that there are no holes in your code and that your chosen graphics look correct. It's important to remember is that Internet Service Providers often display your emails in different ways. This is why it's important to make sure that you like the way your emails look before you send them out. Sending the email to yourself is the only way to make sure that you get to see what your recipients see.

Before you send your e-mail, do a grammar check and a spelling check to make sure everything is okay. You should proofread every e-mail before sending it out. Another good idea is to have others proofread the e-mails before you hit the send button. It also matters for website content. They matter for your email content as well.

E-mail marketing is a fun filled endeavor, yet there are many things to consider when you start out. This is not about blasting out e-mails to everyone on your list hoping that they will buy something you have to offer. To master the art of sending e-mails to your list, you need to consider the subtleties of what you are writing, and what you are sending to your subscribers. So go out there and build your e-mail marketing list using the tips provided in this article.




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