Tuesday, September 27, 2011

Persuasive Ad Copy Writing - What You Need to Know

By Ryan Meadows


Injecting persuasion into your ad copy and creating copy that gets the job done go together like chocolate and peanut butter; if you want your target audience to properly receive and accept your message then you need to do some very specific things to ensure that it truly is persuasive. There are so many fantastic ads out there that don't make the best impression because they aren't correctly persuasive. In spite of popular belief, it isn't all that hard to be properly persuasive when you create ad copy--you just need to focus on all of the basics to make sure that you're going in the right direction.

You need to know where you're going before you start composing your ad copy because until you know what your end goal is, you can't create a cohesive message that will help you get there. You have to focus on really knowing what sort of action you want your prospects to take. This can help you craft your advertising message to suit this end goal and that will help you bring in better flow for your copy. How you start off with your ad copy is very important in the result you'll get from it.It has become clear that promotions such as http://www.robselaney.com/easy-profit-bot/easy-profit-bot-review will take advantage of this kind of marketing.

The words you put in your copy are really important and that's why using spoken word and present tense are so important. Someone who's reading your ad shouldn't get the feel that it's you're being indirect with them. Staying in the present can help you talk directly to your prospects with your advertising copy. Help them feel like they have already bought what you are selling and that it has been a good purchase for them. This creates relevancy for your ad copy and makes it easier for your prospect to feel like they are living the experience even without making a purchase or taking the action you want them to take.It has become clear that promotions such as http://www.robselaney.com/that-free-thing/that-free-thing-review will take advantage of this sort of marketing.

You don't want to take forever with your copy, instead be as direct with your approach as newspapers are with news. Explain your message in the most succinct way possible by creating compelling headlines and following them up with the most important points. Include everything with your point so that the prospect reading your copy won't think that they have missed the "meat" of your message. If you try to become to suspense oriented with your ad copy then you'll end up losing the interest of your prospects, which will obviously bring down your conversion rate.

When you create great and persuasive ad copy, you make it a lot easier for people to take the action you want them to take. There's a reason that your prospects may or may not take the action that you want them to take and most of the time this is emotionally driven. If you want your prospects to take action your copy must appeal to their emotions and give them strong reasons to move forward. With good persuasion you will take away the early block that your prospects experience when reading your advertising messages.




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