Sunday, September 25, 2011

The benefits of offset printing

By Charlie Graeme


Offset printing is an excellent option when you are looking for a printer who can run high quality high resolution prints for your next printing job. During the offset printing process the design that is to be printed it etched onto a metal plate. The plate is then covered in ink and transferred to another surface, most commonly a rubber blanket. Finally paper is pressed against the rubber blanket to finish the process. This style of printing is most commonly used for printing large volume request for high quality prints because of the generally high set up costs.

With recent advancements in offset printing technology set up costs are becoming lower allowing print shops to require lower minimums for offset printing projects. Offset printing is a lower cost alternative to inkjet printing because ink jet printers require very expensive ink cartridges. Here are a few good reasons to choose offset printing for your next business color printing needs.

Offset printing is very reliable. Large volumes of high quality printed materials can be produced with out some of the worries that come with ink jet printing. The prints that are produced by offset printing can be counted on to remain consistent throughout each run making it the number one printing choice for magazines and other print marketing companies.

Another thing the makes offset printing so popular is the diversity of the materials that can be used and the kinds of print products that can be produced in a single run. Offset printers can print small items like business cards and stickers. They can also handle jobs that require several pages like news letters or magazines. Oddly shaped or oversized items like calendars can also be printed cheaply using offset printing. With offset printing you no longer have to worry about keeping your design within the eight and a half by eleven inch restrictions that many inkjet printers require. Many offset printers can handle documents up to twelve by eighteen inches. If you need to have several items printed you can combine your designs and have those all included on one metal set up plate. By combining your printed materials into one job you will only have to pay for one set up cost. Many print companies have been utilizing this same practice by combining multiple jobs on one plate. This not only allows them to charge individual customers lower set up charges it allows them to print more than one order at a time.

Time is often very important to companies who need marketing materials for an upcoming convention or advertising materials for a store opening or sale. By choosing offset printing the will be able to rest assured they will be able to get a large number of high quality promotional materials in a short amount of time.

So the next time you need to have materials printed for marketing, advertising, or business communications of any kind, contact an offset printing shop near you. This high volume, high quality options will offer you a wide range of options and ensure you get everything you need out of your printed materials.




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