Thursday, December 31, 2009

A Crisis With An Opportunity

By Masami Sato

What we should do when things go bad.

When the global financial market is in turmoil the first thing most people think of doing is holding onto things and cutting expenditure. And they automatically assume (because the newspapers tell them) that everyone is acting that way.

Everyone ISN`T acting that way of course. In fact, some people and some businesses thrive no matter where the economy is going. And when you look for why that is, you find that the answer often lies in a simple place where most people have never even looked. Let's explore together.

When a current is going downward, whatever the reason be, the way to survive is by rowing against the current. If we let ourselves to be swept away by the current, we may sink deep down and survival might become difficult.

The fact is that when we know our strength and can hold sway over ourselves, we can rise above the mundane and not worry about what is going on all around. Let us visualise it properly.

'Go-getters' or 'Go-contributors'

Imagine a scenario where we want to have more - better profits, a higher salary, more leave, better liberty, and wider chances.

When we have a desire for an object, our first tendency is to straightaway go and have it. That just makes us 'Go-getters'. And a 'go-getter' is surely a self-motivated person, an activist and a natural leader. Such a vision is a proven way to succeed in life as we have heard. Still, there is some sort of a snag. When this plan is brought into play, the results are somewhat surprising though in a way it is foreseeable as well.

Because after 'getting' and 'having' it what tends to follow is 'losing' it. We either lose it physically or we lose interest in what it was we got.

Then our interest swings to something else. This continuous swaying of interest is the biggest issue; the widening interests becoming a never-ending circle of desires so that we are never satisfied with what we have. It becomes a sort of junk food dependency!

But what if we turned our 'getting' into giving?

You might be conscious that the act of contributing produces a unique pleasure. This arises from gratification and not from alarm or self-indulgence. One can go on contributing and get so much in return like a most rewarding expedition.

Our generous and giving attitude creates generous and giving customers and team members while our price consciousness and 'getting attitude' attracts precisely those types of customers and team members. And they're the very ones we don't want!

Creative capitalism

Most ventures are today aware of the inspiring role of capitalism. They are ever ready to contribute more through many avenues. The idea has strongly impacted the business world as they realise how giving is central to business interests. A typical example is Bill Gates, who expounded the philosophy of 'Creative Capitalism' in July 2008 in a TIME magazine article.

He explained that helping others might be the fine deciding point that could persuade people to prefer one product to another.

What he's actually saying is that when a company links its business to giving in some way, that company and its products become more attractive to customers. It takes us way, way above what's been called 'the sea of sameness'.

Creative Capitalism is the idea of taking things a step higher than the destination at which one would have originally chosen to make the compromise. When we can leverage our visions and initiatives in a way that helps and promotes the needs of the global society, we are conserving things, efforts and abilities in trying to win pro tem. Then we begin fashioning genuine success for us as well as for supporting our global financial system.

The charm of effective giving

CSR or Corporate Social Responsibility is the word used for delineating the process of business establishments giving back to the community. It is becoming an obligation on the part of enterprises to do so. But when they donate as a duty or just for creating a good impression, it would soon become easy to make out. However, it works as an interim ploy for survival.

Individuals and enterprises that 'contribute', appeal to everyone. Their fervour and conviction about what they do are acknowledged by the people with whom they build up relationships. This acknowledgement is in addition to the official public relations campaign of the establishment.

What is likely to be the upshot if some of the capital meant for marketing is apportioned for contributions?

Giving gives rise to something greater than what we actually are. It has the power to inspire. And true inspiration is possible only when it echoes on the people whom we want to enthuse. And we are enthused only when we put our heart and soul into the procedure. It is simply not sufficient to listen to the interesting tales. One has to become part and parcel of the whole process. Everyone has this inclination to make one's own input - to one's immediate relatives, friends, and to the society at large.

Transaction-based giving makes it happen automatically

A far better atmosphere for donating has become possible because of an idea (or we can call it a 'phenomenon') by the name Buy1GIVE1 (Buy One Give One). Buy1GIVE1 is the abode of transaction-based giving. Transaction-based giving overhauls everything. Let us put to use our resourcefulness and decide why.

How wonderful is the situation where every time someone buys an ice cream, a child somewhere in an underprivileged country gets a cup of milk?

Or a different scenario where with every subscription to a journal that you would like to read, a sapling gets planted somewhere where it was badly needed? Or whenever you ate out, someone routinely got fed out of its profit?

Consider the scenario of someone attending a coaching session. It would be commendable if someone who needs similar coaching would get it as a direct consequence (and just at the cost of not more than 60 cents for the day's coaching).

Or if a conference sponsors has arranged a speaker, part of whose income goes to help kids who has speech impediments due to deformities, wouldn't that be a matter to feel satisfied? Just by attending the conference and paying for it, you are becoming part of a noble cause.

Imagine the perfect scenario where transaction-based giving can be applied in one's own special manner to correspond with the available products and services to include every member of the group and customers. It is possible.

The economy where all benefits

Business ventures, on a global basis, have already internalized the efficacy of this transaction-based giving. A case in point is TESCO, one of the foremost supermarket chains of UK. The company's programme ensures that a Kenyan child gets a school uniform when someone buys a pair of school trousers from them.

Mineral Water Company Volvic also rolled out their transaction-based giving program successfully last year. For every 1 litre of Volvic people buy, Volvic gives funds to build wells in Africa in a program they call Buy1 GIVE 10 (since every 1 litre sold essentially creates a flow of 10 litres in the well.

Middle level and comparatively small enterprises are now in the forefront in widening this global giving phenomenon through Creative Capitalism. Buy1GIVE1 (www.b1g1.com), a Singapore-based Social Enterprise came up with an effective strategy which has turned this transaction-based giving into a movement that anyone who wants can participate in.

Buy1GIVE1 is the heart of a most powerfully persuasive transaction-based giving globally, correlating business ventures of all sizes to any noble cause anywhere. It is weaving a universal society of business givers and for SME`s, Buy1GIVE1 links up businesses, their clients AND charity requirements in a most passionate and mutually satisfactory manner. The whole thing is completely automated.

Any person can become a citizen of this phenomenon of global giving merely by getting a Buy1GIVE1 `VISA` directly off the Buy1GIVE1 site at www.b1g1.com. Those who have their own enterprise can become a B1G1 Business through applying online and selecting the charity and the primary service or product for launching the giving. Buy1GIVE1 forwards the entire contribution amount to their international Worthy Cause Partners (more than 528 projects are available for members to choose from) thereby making their contributions highly productive.

Are you aware?

* Half the population of the globe -about three billion people-is forced to survive on less than two dollars a day.

* Nearly a billion people entered the 21st century unable to read a book or sign their name.

* Poverty and malnutrition robs the lives of 20 children every minute, 30,000 every day, and 210,000 children every week, as per UNICEF records.

* A mere 12 percent of the world's population uses 85 percent of its water; and these 12 percent do not live in the Third World.

* About a billion people have no access to minimum health care facilities.

* Rainforests of about 63,000 sq. miles get destroyed every year.

Statistic From Global Issues

Buy1GIVE1 Businesses- take a look at these examples

* Buy1BUILD1 (www.sunsplashhomes.com, www.arkgroup.com.au)

* Instruction to Instruction (www.kipmcgrath.com.au)

* Medical practice providing healthcare (www.primanora.com)

* Phone card to communication (www.ultimatecomms.com)

* Mind Expansion to curing (www.meditate.com.au)

* Shedding pounds to providing food for children (www.bodychain.com)

* Luminous blinds to luminous classrooms (www.blindscouture.com.au)

* Socks for comfort to feet free of frostbite (www.socksforhappypeople.com)

* Learning to educating social organizers (www.b1g1forcoaches.com)

* And to get a complete picture, just go to www.b1g1.com.

Discovering what we are looking for-Nature has got the answer

So let's begin again from where we had set off-financial instability and succeeding in having what we need. The requirements are in reality quite clear-cut. It is just a triumvirate starting with the letter C - correlation, cooperation and community.

When we can team up rather than break up and thus create a perfect way to combine resources rather than carry away from one another, we will perceive that there is so much more profusion and so many reserves present on the planet. And when we build relationships, not just with one another but with our innate selves, we understand something infinitely beautiful-that we're all ONE. Then we realise how simple it is to form an international society from something as commonplace as giving.

And the truth is there in all its glory in nature.

In the wild, all types of insects cross-fertilize plants to create fruits and flowers of endless varieties benefitting men and animals alike. The perfect give and take pattern was there even before civilizations started.

When a crisis hits the world, we can see an opportunity to get back to the simplicity. It is now actually time to be grateful for what we have in order for us all to keep thriving.

And when you choose to start giving today, you will feel so much better despite the economic challenges. And when you feel better you will discover a renewal of hope and you will remember all tides change and the down will soon be up. Giving today is the one thing that you can do to change everything.

About the Author:

No comments:

Post a Comment