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Brochures play a large role in the promotion of a company. They work like windows for the consumers, through which they gain knowledge about a company's products, its history, and other points establishing a solid base for it in the marketplace. Since, they play a great role as an advertising tool it is important that they are designed professionally and printed in high quality. This article will give you some key tips on brochure printing and design.
The main purpose of a brochure is to provide information. However, it also has to be good-looking, so that prospective customers are tempted to read through it. It should use text and graphics in the right combination, while the colours should also be used carefully. The basic elements of design such as borders, fonts, and images should work in complete unison to bring the desired effect. The brochure should not have a disorderly feel, instead it should be clean and stylish, and at the same time simple and structured.
While designing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the final product will look like before sending the design for large scale brochure printing.
Budgetary considerations for brochure printing should not be overlooked at the time of brochure designing. Black and white printing costs lesser than color, therefore if you are on a small budget you may want to opt for the former. If you are not restricted financially and are looking for attractive, multicoloured brochures, then you should keep in mind that such brochures go well on thick, glossy papers. If the brochure is to be printed on both sides of the paper, then the material chosen for such a product must be thick enough for good quality printing.
Looking for rebates from the printer makes good sense if brochure printing is being done on a large scale. However, never sacrifice quality, as you do not want to create a poor impression of your company on potential customers.
The main purpose of a brochure is to provide information. However, it also has to be good-looking, so that prospective customers are tempted to read through it. It should use text and graphics in the right combination, while the colours should also be used carefully. The basic elements of design such as borders, fonts, and images should work in complete unison to bring the desired effect. The brochure should not have a disorderly feel, instead it should be clean and stylish, and at the same time simple and structured.
While designing a brochure, brochure printing aspects should be kept in mind. It is always recommended to take a test print to see what the final product will look like before sending the design for large scale brochure printing.
Budgetary considerations for brochure printing should not be overlooked at the time of brochure designing. Black and white printing costs lesser than color, therefore if you are on a small budget you may want to opt for the former. If you are not restricted financially and are looking for attractive, multicoloured brochures, then you should keep in mind that such brochures go well on thick, glossy papers. If the brochure is to be printed on both sides of the paper, then the material chosen for such a product must be thick enough for good quality printing.
Looking for rebates from the printer makes good sense if brochure printing is being done on a large scale. However, never sacrifice quality, as you do not want to create a poor impression of your company on potential customers.
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