Monday, December 28, 2009

Collar Pins - Smart Marketing Tools For Your Company

By Myra Price

A corporate gift is an essential tool to forge lasting relationships with customers and employees. It has several other roles to play in a company as well, and hence selecting the correct gift is very significant.

Collar pins are colourful, stylish and appealing, and thus are perfect items to be gifted in corporate circles. New design technologies in collar pins further improve the versatility of these pins as they can even have a company's name imprinted on them. They can also be printed with the slogan of the organization or can be profiled like a particular product to make them more relevant.

By virtue of their versatility, they have a great impact on employees and clients. While the employees feel connected to their organization, the customers feel a sense of belongingness too and cherish collar pins as corporate gifts, hence they help in keeping the customers loyal to the company.

Price is a critical aspect while selecting a corporate gift. The impact of collar pins outweighs their cost and hence they are a great investment. Their utility makes them popular among the recipients and unlike many other gifts that are mere showpieces beautifying desks at workplaces, collar pins are carried everywhere. As they can be put on daily when going to work, they are noticed by several people and hence the brand's advertisement also takes place effectively.

However, organizations must consider some crucial factors before deciding to distribute collar pins as corporate gifts. Most importantly, they should be sturdy enough to survive repeated use.

Next, the designing of collar pins must be appealing enough to tempt the recipients to wear them more often. However, if the pin is too flashy or if it lacks symmetry in design, then people may reject it. The practicality and suitability of use must be emphasized during the design of collar pins so that the wearer doesn't face any discomfort.

Corporate gifts are a great way of promotion too, as gifts to potential clients reach a wider population and give the organization visibility among the target audience. Collar pins have all the features to excel at this purpose. They have etched their niche in the history of corporate promotion, and for decades, businesses have been making use of this gift with remarkable success. Companies that are yet to use collar pins as corporate gifts must do so soon, or else they will lose out on an opportunity of employing an excellent marketing tool.

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