Friday, December 11, 2009

Advertising And Fashion In One

By Fred Villanueva

Keeping in sync with increased consciousness for conservation of environment, most firms these days use paper bags to sell their items at retail outlets. These bags don't disturb the ecology and can be manufactured and printed at lesser costs than alternative products.

Paper bag printing is regarded as an art that has to be mastered, and several printing services companies across the globe have done extremely well in this field. The predecessors of modern paper bags were the retailers' brown bags that were very simple and were devoid of designs. But modern variants of these bags are stronger and classier in shape and looks.

There are many fundamental design factors that need to be considered when going for paper bag printing. You have to first think of the purpose for which the bag will be used and then choose the quality of paper which will be able to do justice to the purpose.

After selecting the right type of paper, the colour of the graphic that will be printed on the bag will have to be chosen. You have to arrive at the correct colour combination for the paper bag so that it attracts the customers and aids in effective brand advertisement. If the colours are not pleasant to the eye then the customers could react unfavourably.

The third important element of design is to ensure both the attractiveness and functionality of the bag. The nature of the item that will be carried in the bag and the type of customers who will be making use of it will determine what shape, size, or other design components the paper bag must have. For example, inexpensive yet appealing rope handles can be attached to bags meant for carrying a box of shoes, as that will help in comfortable carriage of the bag and its contents by the customer.

Numerous designs are also free in the net. Valuable tips in making beautiful and effective paper bags can be discovered as well as important data regarding the materials to be utilized. Then, practice your creativeness to make the most effective design for the paper bag.

Both paper bags and the designs displayed on them are quite cheap to create and print, yet one must not compromise with style and quality of design. Moreover, all the elements used during the paper bag printing process must be environment friendly, otherwise the whole appeal will be lost.

Lastly, the message that the bag will bear and convey must be given serious consideration. Good advice in this respect will always be in store for you as most printing services firms will have people who can come up with impressive slogans. But you must ensure that the message is in line with your company's brand image and is always printed with the logo of your business.

About the Author:

No comments:

Post a Comment